“Yahsir Waheed is a design forward brand with prints as its main focus and strength. The brand believes in innovation and using new technologies to create modern contemporary clothing.”
At PFDC Sunsilk Fashion Week, designer Yahsir Waheed will be showcasing his Spring/Summer collection titled ‘Ai No Corrida’ meaning, the realm of senses. This collection is designer Yahsir Waheed’s tribute to the vibrant folk art of Pakistan. For this collection, the designer has used fabrics such as cotton, linen, chiffon and silk in white and black with splashes of colors such as bright fuchsia and saffron all combined together with modern cuts, to give a contemporary feel and look to the collection. Key trends expected area subtle hint of androgyny as seen inan array of oversized trousers, exaggerated sleeves combined with a general silhouette which is oversized and exaggerated.
Yahsir Waheed started his career as a knitwear designer at a textile company, after completing his studies in textile design from the renowned National College of Arts in Lahore and two years specializing in knitwear design from the UK. In 1992 he started a label “Ai No Corrida”, which was a first of its kind, trendy label for the urban youth. Yahsir emphasized the need of quality fashion education in Pakistan and to this end, in 1994 when the Government started the Pakistan School of Fashion Design, Yahsir joined the school as a faculty member. The eponymous Yahsir Waheed label was launched in 1999 by Brimful Designs, a Lahore based multi-faceted design studio that delves into commercial applications related to design aesthetics. It forayed into creative and commercial successes in the area of fashion textiles with its brand “Yahsir Waheed” in 1999, and pioneered a new direction for designer fabrics. It was the first designer lawn label, which was designed, manufactured and marketed exclusively by a design house.
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