Wardha Saleem for PFDC Sunsilk Fashion Week 2013

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Wardha Saleem

“I will be showing in Lahore for the first time at the PFDC Sunsilk Fashion Week in Lahore. I am very excited and thrilled to showcase my spring summer 2013 collection in Lahore.”

 

At PFDC Sunsilk Fashion Week, fashion designer Wardha Saleem will be showcasing her Spring/Summer Collection titled ‘Doodle Junction’. The designer draws inspiration from the art form of etching shapes and figures to create doodles that are put together to produce unique prints; some doodles have also been created by pairing computer chips and wires together using hand embroidery techniques to create statement pieces. For Doodle Junction, Wardha collection has used a wide array of black and white prints and spring colors and has based her collection in fabrics such as crepes, silks, cotton and jerseys, cut in modern silhouettes coupled with hand embroidery using un-conventional materials like wood, metal, wires and threads. Key trends expected in this collection are summer jackets, contemporary tunics, bold graphic prints and un-conventional embroidery.

 

After graduating in the year 2003, Wardha started designing clothes under the label, ‘Wardha Saleem’.  At the same time, she has been teaching textile design to students at the prestigious Indus Valley School of Art and Architecture. This rich teaching experience has helped her greatly in acquiring the essential skills for textile and fashion design. Her design philosophy is to use indigenous crafts infused with modern silhouettes to create timeless pieces for the woman of today. Wardha ventured into the lawn business in 2011 which earned her a coveted Lux Style Award nomination in the Best Lawn Brand category last year in 2012. Wardha works with natural cottons and silks and is known for her printed designs, screen prints and intricate traditional embroidery that touch upon a rainbow of colors. Today, the Wardha Saleem label is known for blending indigenous embroidery techniques into contemporary silhouettes using a vibrant color palette.

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