Wardha Saleem Collection at PFDC L’Oréal Paris Bridal Week 2014

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“I am very excited to make my bridal debut through the PFDC platform. I congratulate L’Oreal Paris and PFDC for their fourth consecutive event setting bridal and make-up trends. Pakistan’s bridal wear industry has evolved and now is one of the biggest aspects of the Pakistani Fashion industry. Our craftsmanship, embroideries, techniques are world renowned and there is a big market for our garments abroad.”

Fashion designer Wardha Saleem will be showcasing her new bridal collection, ‘Madhubani by Wardha Saleem Bridal 2014’ at the Bank Al-Falah Rising Talent show at PLBW 2014. The exclusive womenswear collection takes its inspiration from Madhubani Paintings, a unique style of Indian painting which is one of the oldest art forms originating from the Mithila region of Bihar. Expect cropped jackets, long nets and ensembles based in pure net jamawar, chiffon and silk in a dynamic colour palette featuring gold and other vibrant shades. The collection incorporates the creative use of layering of different separates to create diverse and distinct looks.

After graduating in the year 2003, Wardha started designing clothes under the label, ‘Wardha Saleem’. At the same time, she has been teaching textile design to students at the prestigious Indus Valley School of Art and Architecture. This rich teaching experience has helped her greatly in acquiring the essential skills for textile and fashion design. Her design philosophy is to use indigenous crafts infused with modern silhouettes to create timeless pieces for the woman of today. Wardha ventured into the lawn business in 2011 which earned her a coveted Lux Style Award nomination in the Best Lawn Brand category last year in 2012. The label has also earned a nomination for a 2013 Lux Style Award in the best designer pret category. Internationally, the label has the distinction of showcasing at the prestigious Maison Moulin de L’Est in Paris and at the Alchemy Fashion Festival London. Wardha works with natural cottons and silks and is known for her printed designs, screen prints and intricate traditional embroidery that touch upon a rainbow of colours. Today, the Wardha Saleem label is known for blending indigenous embroidery techniques into contemporary silhouettes using a vibrant colour palette.