Verve Event Management, Pepsi Co hold rocking ‘Skyfall’ premiere

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Skyfall

By Saira Agha

“Take the bloody shot”, directs M to rid Eve Moneypenny of the predicament she lands herself in between a tussle concerning Bond. She does take a brilliant shot, only to find our dear 007 falling to his sweet ‘supposed’ death. Similarly, Thursday night too was a bull’s eye shot at providing a dream-like, fancy ambiance, which leaned towards a showcase of the enactment, for an elite, chic and high-profile get-up during the movie premiere of James Bond thrilling series’ latest instalment ‘Skyfall‘ at a local club in Lahore. The event was arranged and organised by Verve Event Management in collaboration with Pepsi Co.

“Well, the whole idea was to create such a settee, which would further bolster the James Bond image amongst the moviegoers of today, hence we focused on an entrée with a posh vehicle, a grand wardrobe make-over for our ‘supposed’ Bond, glamour on the red carpet with walking raving beauties and of course tuxedoed waiters serving champagne,” said Verve Event Management Creative Director Imtisal Zafar while talking to Daily Times.

Aptly put Imtisal, as indeed the international hype of the blockbuster was captured successfully amidst an atmosphere providing a real-life look with glamorous models, swanky cars, tapered suits and gowns and everything else that the Bond lifestyle is associated with!

“I honestly believe it’s a tremendous implementation of promoting entertainment in not just Lahore, but all over Pakistan,” said Pepsi Co Key Accounts Manager Adnan Abbasi, also while talking to Daily Times. “Holding movie premieres like these give the moviegoers a chance to liven up their cinema experience in terms of an added joy with not just the ambience, but the crowd as well. We started out with our first such venture with the premiere of ‘The Avengers’, whose massive positive response encouraged us to hold more of such events. The theme parties, which we have started holding only recently, are also a part of extracting the bliss and joy in form of a sweet diversion of a working person from his/her mundane routine. It’s all about getting some fun out of life in an appropriate way.”

When asked why Verve Event Management was chosen by multi-national Pepsi Co to partner with, Adnan replied, “The right platform has to be on board with us to provide the exact kind of entertainment we have in mind. Verve Event Management shares the exact same target audience for the events we plan on holding and together we brainstormed to bring out the best for our guests to manage in a successful way.”

Adnan further maintained, “Also, we got on board a few fast-food chains, which helped us further strengthen our clientele and guest list by offering to give out passes and tickets to the events. So through in through, with the partnership and the cooperation by everybody, the success of our target is there for everyone to see.”

* ‘The idea was to create such a settee, which would further bolster the James Bond image amongst the moviegoers of today’ – Verve Event Management Creative Director Imtisal Zafar

* ‘Holding movie premieres like these give moviegoers a chance to liven up their cinema experience in terms of an added joy with not just the ambience, but the crowd as well’ – Pepsi Co, Pakistan Key Accounts Manager Adnan Abbasi

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