Umsha is a brand founded and managed by Uzma Babar with the support of her husband, Babar Razvi. A medical doctor by profession, Uzma Babar found happiness in designing prints and experimenting with new colours and fabrics. She left her job in 2010 and started a small sweatshop with three workers. She named her clothing line after her children, Umar and Aysha. Her passion was reflected in her designs and the demand for her work grew to such an extent that she now has a team of numerous skilled workers. Umsha started as a prêt brand but has now added bridals to its forte. Babar aims to create clothes which are a blend of beautiful designs and practicality. She likes to work with traditional work patterns, appliqués and vibrant colours, merging them with an array of cuts and drapery. Being a perfectionist, she pays extra attention to each dress created and none is sold unless it matches her high standards. Babar defines her designs as modern pieces of art painted with a traditional brush. She says “Today’s woman wants something modern, but cannot forego the beauty of our culture; my clothes are an optimum blend of both.” Umsha has received huge appreciation locally and abroad in a very short span of time. Their dresses are found in multi-brand stores in major cities of Pakistan, as well as in the UK, USA and Canada. Umsha was among the haute couturiers at the Pantene Bridal Couture Week 2013 where the brand received accolades. Today, Umsha is a growing brand that aims to evolve with time in terms of product lines, keeping constant its core values of style, elegance and perfectionism.
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