Hina Butt launched her fashion label by the name of ‘Teena’ in November 2010. Even though Butt had the option to join her well-established family business as she was a gold medalist LUMS graduate she decided to go her own way with her little personal savings, and launched her fashion brand. She is a perfect example of a successful business entrepreneur. The brand started with prêt wear and branched out into semi-formals and formals which are now their specialty. In their formal and semi-formal lines trendy, modern cuts are spiced up with unique embellishments to create modern outfits. Teena is a women’s wear brand majorly dealing in luxury pret and bridals with a design philosophy which is driven by the popular marked trends to develop collections which are contemporary, up-to-date and also display artisan skills to this market. Along with designing the label focuses a lot on business ethics and delivering the best quality always on time.
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