If there is any award for any individual who has many ‘firsts’ to his credit, then, needless to say that this award will be won unanimously by none other than Shah Rukh Khan. After having launched many a FMCG brands, it was only about time for this super-man to conquer the cyberspace as well. He became the first Indian to have access to and use the newly launched Twitter’s Mobile Video Camera app, an online editing experience that lets you capture and share videos up to 30 seconds in an instant and express yourself much beyond 140 characters.
Speaking about SRK’s association, Rishi Jaitly, Twitter’s Market Director, India and South-East Asia said, “Shah Rukh Khan has always been setting global standards for how not just actors but all public figures connect with their followers using technology. He was the first Indian to use Twitter audio card to send voice messages on Twitter, and is now the first Indian to use Twitter’s mobile video camera to delight and connect with his audience in a way they’ve never experienced before. In fact, he had shared with all Twitter engineers his wish-list of being able to connect with his fans on Twitter using both audio and video, when he visited our Head Quarters in San Francisco. And we were more than delighted to take his suggestion into consideration.”
On the other hand, Shah Rukh Khan said, “There’s always a scope to go one step ahead where technology is concerned. I am always very happy to take that if it gets me closer to all the people around the world, who give me so much love and support. Twitter has always come up with some very interesting features and I am very glad that they look into the suggestions made to them as well. This Mobile Video Camera of Twitter is something I am definitely going to enjoy using often.”
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