The glitz and glam of the 20th
consecutive fashion week hosted by the Lahore based Pakistan Fashion Design
Council (PFDC) continued on the second day of the PFDC Sunsilk Fashion Week.
The Council’s collaboration with the Trade Development Authority Pakistan
(TDAP) attracted international buyers, opening up more avenues to promote the
business of fashion.
evening commenced as guests entered through the blue carpet sponsored by
Aquafina which was abuzz with fashion influencers and key representatives from
the local and international fashion industries.
some of Pakistan’s most renowned designers, the striking collections on Day Two
of PSFW ’19 represented high-street, lawn and debut designers. Rici Melion
opened the show and the collections that followed included, Sameer Karasu,
Zasimo, Hana, Chapter 2, Sana Safinaz, Aquafina Rising Talent (Hafsa Mahmood, Mahnur
Azam and Zeeshan Mohyuddin,) Saira*Shakira and The House of Kamiar Rokni.
As is now traditional, the PFDC
Sunsilk Fashion Week also marked the continuation of the Council’s platform for
young designers in their ‘Aquafina Rising Talent’ segment. Out of 24
qualified designers, three young and creative fashion students were hand-picked
and nurtured by PFDC Council members to allow the integration of new ideas and
concepts onto a platform as established as the PFDC Sunsilk Fashion Week. The
designers, Hafsa Mahmood, Mahnoor Azam and Zeeshan Mohyuddin debuted their
collection on the PSFW ramp alongside well renowned names from the Pakistan
Celebrating 20 years of
consecutive, critically acclaimed fashion weeks, PFDC streamlined the process
of making PSFW’19 an experience that is beneficial for stakeholders,
benefactors and fashion enthusiasts both locally and internationally. As with
past traditions, PFDC continues to work closely with industry professionals and
designers to make an immersive and unique experience that highlights the
talents of Pakistani designers. With the help of sponsors and
partners curating a show of this magnitude becomes easier allowing the
best of fashion to be put on the forefront.
On this occasion, Asima Haq,
Director Personal Care, Unilever spoke about the brand’s long lasting
partnership with PFDC, “For 10 years, Sunsilk has collaborated with PFDC to
create a show by taking contemporary fashion and allowing women to pave their
personal success stories through Sunsilk. Moving forward, Sunsilk aims to open
up possibilities for young women with dreams and aspirations that have to do
with the fashion industry. We are always delighted to partner with PFDC and
hope that our relationship continues to become even stronger over the years.”
Council organizes back-to-back Spring and Fall fashion trade events
as per the international fashion calendar. It leads the industry through
creative influence and is strategically working towards improving the business
of fashion while repositioning Pakistani fashion in the global fashion economy.
Collection Details are as follows:
Rici Melion – Voices:
Rici Melion’s Spring Summer 19
collection, ’Voices’ was mental disorders musing in avant-garde men tailoring;
with the aspiration of opening up the conversation about mental health, that is
predominantly yet a taboo in our society. The collection acknowledged, celebrated
and accepted our disorders and differences in a glamorous manner. Each ensemble
vividly highlighted common mental disorders through carefully designed and
thought-provoking remarks. The outfits essentially had been designed to be very
conspicuous and distinct in their persona matched up with complementing
accessories defining the particular mental illness. The collection showcased an
amalgamation of precision fits, premium fabrics, luxe details, exaggerated
asymmetrical cut lines, classic loose fit pleated silhouettes and bare chested
coats, among other things. Adding trendsetting personality to the collection
were the elaborate suit trimmings, adjoined to elevate the persona of each
attire. Ahmed Ali Butt was the showstopper.
Sameer Karasu – High Street Savages:
Starting this summer with his
debut collection titled “high street savages’ Sameer Karasu took inspiration
from various element of fantasy, fiction, glamour, mythology, tragedy and
drama. His keen interest towards console games, art films, theater and history
allowed him to merge these elements into wearable pieces of art. Every garment
represented the modern woman in his fantastical world of magic. Witches,
warriors, angels and demons were portrayed through his pieces. His immaculate
collection used intricate sewing techniques of haute couture, sharp silhouettes
with the perfect blend of drapery and softness. Every garment was
mathematically cut and stitched to perfection by dedicated seamstresses. He
presented a fresh take on fashion where one could immerse themselves in high
fashion. Black abstracts paired with pink patterns, sheer organza sleeves,
snake embroidered blazers, peplum tops, elaborately chic sleeves and edgy
fashion accessories elevated his pieces making the collection display very
Zasimo – Spring/Summer
Zasimo is Pakistan’s new and
unique online destination for the latest western branded high street fashion,
sportswear and international brands, providing customers next day order
fulfilment. During the show, Zasimo displayed few items from its Spring Summer
2019 ladies’ collections of Dorothy Perkins, QUIZ, Vero Moda, New Look which
are just some of the exciting western brands that Zasimo will be offering to
its customers online. Along with women’s wear, they have a full range of men’s
fashion brands including QUIZ Man, Jack & Jones and Burton. Fully stocked
with its range growing all the time and with new styles dropping each week, the
collection display was a clear reflection of what to expect. Zara Noor Abbas
and Asad Siddqui were the showstoppers for Zasimo.
Hanah – Love Life Lego:
Hanah’s collection had a young
vision, enticing designs, bold colors and each outfit celebrated laughter with
sleek style. The pieces were all young at heart. ‘Love Life Lego’ was their
first collection that presented an idea of building something new from scratch
and bringing forth the perfect blend with manifold presentation. Bold outfits,
playful designs, quirky and fun accessories, soft color palettes, sequined
blazers, sheer flowy dresses all made fashion statements on the runway. The
collection roared summer and spring with pops of neon paired with plains,
classic silhouettes and colorful attires. It was surely a treat for the eyes.
Chapter 2 – Blending Time And Art Into Threads Of Time:
Inspired by the artisan and his
craft, the 2019 Spring/Summer collection was spun around time, colour and
balance. A labour of love, handwoven fabric is an art that requires time and
patience. Time also colours the fabric of the collection: shades of dawn
blended with those of dusk; shades of blue ranged from light sky blue to deep
midnight; the bold colours of the sun were balanced by the white of the clouds.
Daring contrasts vie with delicate fluidity. Color blocking, classic whites
with pops of colors, pastel hues with contrasting golds were worn by the models
as they strutted down the runway. The ensembles, all in handloom, came just in
time for the blazing summer nights.
Sana Safinaz – Boheme Luxe:
Sana Safinaz presented Boheme
Luxe, a bridal pret collection. This capsule was inspired by color palettes
from Afghan carpets and rugs with references to Mughal art and architecture.
Boheme Luxe reinterpreted traditional bridals and fused them with modern
boho-chic for relaxed glamour and easy elegance. The cuts and silhouettes
merged seamlessly with the variety of fabric, embellishments and thread work
used, created the signature luxe of the Sana Safinaz bridal.
Aquafina Rising Talent
As a commitment to develop future
generation of designers, PFDC partnered with World Class Aquafina for the “The
Rising Talent” segment which focuses on injecting new talent into the industry.
The three young designers who debuted their collections, got a rousing
reception from the very fashion savvy audience.
1. Hafsa Mahmood – Nuqta
Adhering to the fervency of an
inquisitive perfectionist child with a sufi soul and a keen eye for the
implicit and the unseen, coupled with a passionate drive to independently
ferret out the sole starting point of everything and possibly the ‘Nuqta’ that
Baba Bulleh Shah referred to, the collection was an ode to the inspiring
journey through finding and celebrating the Divine pivot’s existence, and
incorporated ‘circle-based’ geometry and science. Fashion forward cuts and
geometric patterns left the audience awe-struck.
2. Mahnoor Azam – Escape
Escape – a reality, defined as
“the tendency to escape from quotidian. An indication to retreat from
unpleasant realities through diversion or fantasy. The concept explained the
journey to escape the inescapable. For how a thing, a habit, has the potential
to shut the mind out of reality. Yet different for everyone. The collection was
inspired by the behavior of water and how the experience of floating above its
surface loosens the raveled mind.
3. Zeeshan Mohyuddin – Recursion
The collection ‘Recursion’ took
its inspiration from the rule of geometry which revolved around the concept of
basic single module; whenever rotated on a single pivot point with size
variation created an illusion within the single module. Inspirational elements
had been taken from the basic geometric shapes which were amalgamated with the
light shadow concept from where the monochromatic color palette was extracted.
Saira * Shakira
Saira*Shakira for PFDC Sunsilk
Fashion Week 2019 introduced ‘The Secret Garden’ which was an amalgamation of
variety of crafts and ornamentation techniques using sequins and oodles of
Brazilian embroidery. These westernised outfits were designed using antiquated
aesthetics that evoked an aura of the wild and the free. All pieces from this
collection were a creation straight out of the wildlife garden, unparalleled in
terms of glamour, flora and uniqueness.
The House of Kamiar Rokni
The House of Kamiar Rokni
introduced a diffusion collection. Best described as Neo-folk, the collection
was a celebration of ethnicity within a traditional yet global narrative. The
collection incorporated multiple traditional textiles and treatments using the
ancient art of block printing, the hippie chic sensibility of tie & dye and
the richly decorative fabric of brocade, he presented a collection that was
unapologetically eastern, within a modern sensibility. From casual to luxury
evening and formal wear, the collection had a range of soiree, dholki and
mehndi wear and western outfits. Based in cottons, silks and organzas, the
House of Kamiar Rokni’s diffusion line will be instantly available to order and
buy online and at the studio.
PFDC is proud to continue their
partnership with the global giant Unilever’s hair care brand, Sunsilk as their
title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media
Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J.
Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89.
The Associate Sponsors are Lipton, Engine, and Almirah.
The teams that brought PSFW’19
together are Sadia Siddiqui of Mustang Productions as the show director,
Talking Point as the PR management agency, Nabila as the hair and makeup
stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for
backstage management, technical direction and event consultants, Red
Communications for digital support, Rehan Babar as the red carpet host, Restart
Branding Solutions for branding and logistics, Empact Activation Services for
event architecture and safety, AI Solutions for crowd management and live
stream, and Faisal Farooqui of Dragonfly as the photographer.