Football fever is at its peak with the FIFA World Cup in full swing. The biggest sports tournament is now reaching towards its quarterfinal phase, doubling the excitement for the much passionate Football fans all over the world. People have always been emotionally attached to this sport; the euphoric thrill of victory and the madness over losing is generally witnessed for their favorite leagues or teams.
While the whole world is under the impact of this much-anticipated tournament, Pakistanis are not the ones to be left behind; people here are also expressing their love and passion for this game. The madness is real, no wonder why the tournaments like the FIFA World Cup are so famous and with this level of enthusiasm, brands get the opportunity to join in the fun and spice things a little more.
To amplify the effect, Peek Freans Chocolicious has launched an anthem for all the football enthusiasts titled ‘Dhak Dhak Goal’, a perfect depiction of Pakistani culture with an upbeat tune. The anthem is an impeccable blend of desi essence mixed with contemporary rhythm, allegedly designed to connect with people of all backgrounds. It is an amalgamation of idiosyncratic music with amusing cinematic shots of people’s fervor for the sport that spans across ethos, ethnicities, genders and socio-economic classes.
‘Dhak Dhak Goal’ highlights the spirit, perseverance, and passion of players encouraging the football fans to own the game and portrays their desire to represent their country on international level. The main idea behind this initiative is to capture the essence of real football, the video clearly portrays diversity of Pakistan and how ardently football is followed on the streets and in alleyways; Peek Freans Chocolicious exhibited the true picture of determination for the game.
The response has been crazy so far; the anthem has already created waves in just over two days, crossing over 4 million views and is garnering an outstanding response from football lovers. No wonder, the anthem brings the real footballer out of you and makes you sing Dhak Dhak Goal all along with a tempting beat and the true spirit of the game itself.
“One Strike, One Love, One Game! Zor Se Bol! Dhak Dhak Goal!”
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