“I am very excited to show at PSFW. It is my first show in Lahore, so I am really looking forward to be a part of this great event.”
Shehla Chatoor’s Spring/Summer 2013 Collection for PFDC Sunsilk Fashion Week is an ode to the eloquence of architecture and the splendor of ornament. For this collection, Shehla has transformed fabrics into a sublime sculptural form with elegant lines and a defined silhouette. The designer has primarily used silks coupled with gold chains, metallic mesh, streaming tassels and lattice-like leather cut-work embellishments to complete the look. Expect fluid and sinuous togas, cocktail dresses and wraps that drape the body with grace and femininity. To give life to the structural form, Shehla has printed her own signature fabric with a confluence of colour using elaborate cameo motifs and swirling arabesques. Each print has been hand-made in house to create an orchestra of design emblazoned with playful putti in beribboned cartouches, mythic gargoyles, resplendent acanthuses and elaborate festoon friezes. This season, Shehla contrasts vibrant lime green and striking orange with subtle nudes, opulent yellows and golds, all laced through with perennial black. To complete her concept, Shehla has manufactured bespoke accessories and hand bags, as well as gladiator sandals and shoes.
Ever since its inception 18 years back, the brand Shehla has been synonymous with elegance and finesse and a design aesthetic that transcends trends and seeks to revive the exquisite heritage of our age-old crafts. To this end stitching and embroidery techniques such as gara, marori, mukesh and zardozi, are all employed in Shehla’s Eastern collections. Shehla’s Western wear is by contrast more contemporary, bold, cutting edge and glamorous. This 2013, Shehla Chatoor marks her PFDC Sunsilk Fashion Week debut with a collection that bridges the gap between the grandeur of history and the precision of modernity.