The shoot of Shah Rukh Khan-starrer Happy New Year has brought an estimated $5 million (Rs 30.94 crore) to the UAE.
The Dubai Film and TV Commission has said its $5-million estimate for the Farah Khan-directed movie will be followed by a more precise figure this month or the next.
According to a report in The National, benefits to the Emirates’ economy would have included expenditure on hotel rooms, flights and equipment and space rentals.
Happy New Year took three weeks to shoot and is the first full-length feature film to be shot almost entirely in the Emirates. The movie is to be released next year.
The country’s film commission expects more interest from Bollywood now with two more films, their names yet unknown, already confirmed to be shot in the UAE.
The commission worked with SRK’s Red Chillies Entertainment for about a year to organise the shoot.
“Bollywood films earlier used to choose Dubai as a location only for one or two scenes. This is not just a dance scene, but about 80-90 per cent of the whole film that was shot in Dubai,” chairman of the film commission, Jamal Al Sharif, said.
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