Schehrezade Muzammil for PFDC Sunsilk Fashion Week 2013

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“I feel honoured to have been chosen by the PFDC among many of my talented colleagues. PFDC Sunsilk Fashion Week’s ZONG Promotes Emerging Talent show is a great platform to debut one’s work as a designer and I appreciate their efforts to encourage our work.”

Schehrezade Muzammi

At the ‘ZONG Promotes Emerging Talent’ segment of PFDC Sunsilk Fashion Week, designer Schehrezade Sohail Muzammil will be showcasing her collection titled ‘Neo Nomadism’, inspired from the nomadic lifestyle that is still prevalent in certain parts of the world. For this collection, designer Schehrezade undertook a detailed study of different nomadic cultures around the globe, particularly of the nomadic tribes of Mongolia, whose habits and customs feature strongly in the collection. Primarily a womenswear collection, outfits contain androgynous elements which are edgy and innovative, incorporating abstract prints with Ombre prints and dyeing components. Outfits in the collection have been crafted using latex jerseys, leather and polyester blends, in an attempt to synthesize the futuristic with traditional nomadic elements, and feature loose, draped silhouettes with foil and pigment printed embellishments. The collection also incorporates a diverse colour palette ranging from night sky amethyst to sparkling shades of blues and silvery greys.


Schehrezade Sohail Muzammil is a fashion design graduate from the Pakistan Institute of Fashion and Design. An outstanding student, Schehrezade was awarded the Unilever Scholarship at the Lux Style Awards in 2011 for securing 1st position in her third year of fashion education. Her design aesthetic is derived from her own personality, a self-proclaimed tomboy who travelled frequently due to her army family background which serves as the foundation for her highly original and avant-garde design work. Among international designers, her role models include Ann Demeulemeester, Diane von Furstenberg and Antonio Berardi, to name a few. She is currently working at the Nayna Fashion House and has aspirations to start a design label of her own and establish a presence in the international fashion community. Her design philosophy is to create pieces that are edgy, diverse and bizarrely beautiful.

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