Leading textile manufactures Sapphire Group and coveted house of fashion Sania Maskatiya collaborate for 2013 to introduce: Sapphire Lawn By Sania Maskatiya
[Embargoed: Lahore 28 January 2013]: The Sapphire Group are pleased to announce an exciting collaboration with critically acclaimed designer Sania Maskatiya to launch a debut collection of unstitched and stitched lawn this March 2013: Sapphire Lawn by Sania Maskatiya,. Indeed with Sapphire’s over 50 years of experience in producing quality textiles within the region and abroad and Sania Maskatiya’s popular design aesthetic, the team looks forward to introducing a distinctive take on lawn this season, aimed at the modern Pakistani woman. Priced at a range between PKR, 4450 – 5450 for an unstitched three piece outfit and PKR 3,000 for stitched shirts, the brand will introduce 15 original designs. Sapphire Lawn by Sania Maskatiya also introduces model and actress Sana Sarfaraz as their lawn brand ambassador.
On the launch of Sapphire Lawn by Sania Maskatiya, Nabeel Abdullah, Director, Sapphire Textile, said: “The use of the finest quality of PIMA cotton, Sapphire’s decades of experience in manufacturing, combined with the design prowess of Sania Maskatiya, promises a lawn with an unparalleled smooth finish with vibrant colours and designs. Our promise to the customer is ultimate luxury and design, at an affordable price.”
On her association with Sapphire Group, fashion designer Sania Maskatiya said: “2012 was a great year for our brand and we are delighted to start the New Year with the announcement of our lawn collaboration with Sapphire. With an academic background in textile, this collaboration allows me to return to my first passion; designing and producing lawn. This new venture means that our brand will now be available and accessible to a wider audience, which is very important to us, especially as we intend to open a flagship store in Lahore and a new store in a mall location in Karachi, also in early 2013.”
Sapphire Lawn by Sania Maskatiya will be available to purchase in March 2013 through a series of exhibition and at exclusive retailers across Pakistan. More information including launch dates and collection information will be available in February 2013.
About Sapphire Group:
The Sapphire Group is one of Pakistan’s largest and oldest business conglomerates, with more than 50 years of experience in the region and abroad. With core expertise in cotton textiles, from yarns to finished products in home-textiles and apparel,, the Sapphire Group has established itself as one of Pakistan’s leading textile groups. The Group is currently collaborating with renowned fashion designer Sania Maskatiya to launch its signature lawn collection, Sapphire Lawn by Sania Maskatiya, a distinctive take on lawn for the modern Pakistani woman.
As a caring corporate citizen, the Sapphire Group is deeply committed to the people and society of Pakistan. The Group supports various initiatives in the field of education at primary, secondary and university levels. In addition, the group is also supporting various initiatives in the field of health care. Further, their factories all comply with international labour and environment standards.
In line with its vision of being a fully diversified organization, Sapphire Group has also expanded its operations into power, renewable energy and the agribusiness sectors to much success.
A graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan with a coveted degree in textile design, Sania Maskatiya has been designing since 2007, only a year after graduating, under the label ‘Chamak’. In 2010, in an exciting bid to expand into broader fashion endeavors, Sania launched her own label, the now eponymous ‘Sania Maskatiya’. Sania Maskatiya’s brand won its first Lux Style Award for the achievement in the fashion design-luxury prêt category and was also nominated for achievement in fashion design- prêt category at the coveted Lux Style Awards 2012.
Sania’s signature aesthetic has come to be regarded as a balance between elegance, comfort and practicality. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. Indeed the acclaimed house of fashion engages only the finest craftsmen, hailing from generations of artisans practicing time-honoured craftsmanship and embroideries.