Sania Maskatiya to open Flagship Store in Lahore & showcase the ‘Aghaaz’ resort collection at PFDC Sunsilk Fashion Week in April 2013!
[Lahore, Wednesday 17th April 2013]: Following the acclaimed showcase of her collection ‘Naqsh’ at Fashion Pakistan Week 5, Sania Maskatiya is set to launch her first stand alone flagship store in Lahore on Thursday April 25th 2013 on M.M.Alam Road, followed by the introduction of the “Ahgaaz” luxury/pret Resort collection at PFDC Sunsilk Fashion Week 2013 on Friday 26th of April 2013.
The Sania Maskatiya flagship Lahore store will stock all Sania Maskatiya lines and specific collections, from her popular block prints, embroideries and every day kurtas along with evening couture and formal wear as well as her recent collection ‘Naqsh’ showcased at FPW 5. A concept store/boutique, the interior has been designed by leading interior artist Yousaf Shahbaz of Strata.
Showcasing at PFDC Sunsilk Fashion Week, the Sania Maskatiya ‘Ahgaaz’ Resort 2013 collection is inspired by the craft and motifs of 19th century Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles. Blending powerful images of dragons, serpents and birds with bold geometrics and floral’s into the warmth of rich hues and calm pastels, with ‘Aghaaz’ audiences are transported into a mythical garden of dreams and perilous new beginnings. This collection engages a variety of fabrics such as raw silks, crepes, chiffons and shamoses, embroidered and digitally printed fabrics as well as screen prints with contemporary structured silhouettes.
Speaking about the Lahore Store Launch and her collection for PFDC Sunsilk Fashion Week, Sania Maskatiya said “Just two years into our brand, we are extremely excited to be able to expand to a standalone store in Lahore. We endeavour to bring all that the Sania Maskatiya brand has come to be known for in terms of aesthetics, design and service to Lahore. In fact our collection for PSFW celebrates the opening of this new space, paying tribute to the bold and vibrant along with the pastel hues that are representative of the magical city of Lahore. Aghaaz seeks to excite the senses as one enters a garden of new beginnings.”
Indeed Sania’s signature aesthetic is a balance between elegance, comfort and practicality with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. The launch of the Lahore store marks the second standalone Sania Maskatiya store, the first being in Karachi. Between 2013 – 2013 the brand aims to introduce more standalone store within Pakistan.
Sania Maskatiya Store Launch Details:
Date: Thursday 25th April 2013
Time: 5 PM
Venue: 3-R, 1st Floor – Almas Tower MM Alam Road Gulberg III Lahore [Near Mini Market]