“We are very excited to be participating in the 6th edition of PFDC Sunsilk fashion week. It is a great platform to showcase latest trends and style.”
Showcasing at PFDC Sunsilk Fashion Week is the acclaimed designer label Sana Safinaz, presenting their Spring/Summer collection, ‘Urban Chic’. Bringing forward the aesthetic they channeled in their 2013 resort chic collection introduced earlier this year, for Urban Chic Sana Safinaz use of a variety of fabrics, embellishments and accessories such as silks, jerseys, crystals and beads in a vibrant array of colours. Key trends which will be showcased are chunky necklaces, bold prints and color blocking.
The label of the designer duo Sana and Safinaz has long been synonymous with graceful, elegant and chic styles. Having formed a forte for themselves in the fashion industry for their clothes ranging from intricately embellished bridals to refreshingly cool lawn prints for summer, Sana and Safinaz designs are for the quintessential Asian woman. With a strong Eastern influence in the collections, the fashion designer duo has further diversified over the years adding bridal wear, diffusion and Pret and a lifestyle furniture line to what was earlier only haute couture. With a standalone store just recently launched in Karachi for Sana Safinaz Prèt, the label produces a retail line that allows the brand to reach into every home.