Samia & Azmay Shahzada Launched their seventh store in Karachi!
Samia & Azmay Shahzada: A step a-head of the Pakistani designer shoe industry through the launch of their seventh store!
Entrepreneurs and pioneers in the Pakistani designer footwear industry, Samia & Azmay took a step a-head of the Pakistani designer shoe industry through the launch of their seventh store today at The Ocean Mall in Clifton, Karachi.
This being their seventh standalone outlet in Pakistan, Samia & Azmay Shahzada’s store launch was attended by celebrities, guests and members of the esteemed press. With event management by Anisa Rashid Khan and Amina Rashid Khan of RAK Associates, The Ocean Mall’s Atrium consisted of a 5 foot customised Samia & Azmay Shahzada Stiletto instillation complimented by customised stiletto cakes and cupcakes with their signature logo inscribed. The launch event also featured a creative display of models wearing Samia & Azmay Shahzada Eid collection fashion presentation. The store’s interior was created by Ali Alam Designs with store front display by Arij Hashmi and public relations handled by Lotus.
Samia & Azmay new store stocks all Samia & Azmay Shahzada designs including their latest Eid collection range along with their signature collection of Swarovski encrusted designs. The collection also included their latest upcoming fall collection 2013; inspired by bright colors, the latest collection consist of platforms and 6″ heels with trendy yet sophisticated designs thus collection caters to evening and party wear mostly. This range included use of premium fabrics such as silk, satin and jamavar on genuine leather to create an elegant and chic footwear and clutches, for all seasons and occasions.
Speaking on the inauguration of the store the duo said: “Our brand philosophy is to provide the Pakistani Market with high-end designer shoes constructed with foreign elements to a high-quality level. The trends and designing is planned in a way to stay hand-in-hand with Global trends and make our customers proud of wearing a Pakistani product at any corner of the world. With the launch our of eight store, our passion and commitment is a direct reflection of our plan and by 2014 we will have a fully functional online sales system that caters to remote parts of Pakistan as well as people living in all parts of the world.”
Samia & Azmay Shahzada offer major retail presence across Karachi, Lahore and Islamabad through eight stand-alone outlets. With both signature and seasonal lines, the brand also looks forward to continuing to make fashionable shoes and clutches exclusively designed with materials sourced for their exceptional quality and aesthetic appeal.
About Samia & Azmay Shahzada
Entrepreneur sisters, Samia & Azmay are widely and popularly acclaimed for providing unmatchable quality, exceptional detail and innovative trends to the local designer shoe industry. Having actively been designing for the last 15 years and in retail for the past 12 years, the duo is recognised for pioneering the concept and retail of formal designer footwear in Pakistan. They were the first to imaginatively adorn their creations with the use of brooches and Swarovski crystal mesh. They initially introduced their footwear in 1998 at small exhibitions. They then went on to stock at multi brand boutique Labels, the success of which encouraged the duo to introduce their now eponymous label through their first standalone retail outlet in Karachi in 2002.
Equipped with a diversity of formal courses and practical training in shoe design from countries such as Italy and Geneva, Samia & Azmay use only the best Italian leather on specially designed shoe lasts made exclusively for their brand. Ever quality and design conscious, Samia & Azmay work closely with specialist leather technicians armed with decades of experience, at their own manufacturing facility, to test skins for durability and longevity before using these in any article. Indeed even the brooches used by the brand are designed and manufactured by the team themselves.
Samia & Azmay’s design aesthetic manifest within the brand is coveted for their experimentation with skins, textures, colours and stones, consistently interpreting popular western footwear trends in an indigenous context. It is these attributes that have led to them being considered as style leaders within the footwear industry. The brand is distinguished for their signature introduction of Swarovski encrusted shoes, also using fabrics such silk, satin and jamavar on genuine leather to create elegant and chic footwear and now clutches, for all seasons and occasions. Constantly innovating, the brand has recently expanded to include a line of ‘Shoes for Little Girls’ and over the course of their 12 year history they have also collaborated within the fashion industry with leading retail icons and luxury prêt wear designers , defining footwear styles at numerous fashion shows and collections to date.
Having grown exponentially in the last decade, Samia & Azmay Shahzada now offers major retail presence across Karachi, Lahore and Islamabad through six distinct outlets. The brand has come to be synonymous with a complete range of local luxury footwear, providing their clientele with a high end retail experience. Their designs range from the more minimalist approach to engaging ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles in the form of formal wear, flats, clutches and shoes for children. The brand is credited for introducing local designer stilettos to the country in the late nineties, the mule trend, the cuff heel style and as the first manufacturers of the d’orsay style pump and the ballet shoe style. Never compromising on quality and comfort, Samia & Azmay also pioneered and continue the use of the padded sole in their flat shoe collections for extra comfort, despite this being shunned by other shoe designers on account of its expense; the brand also custom designs formal footwear for people with problem feet.
With both signature and seasonal lines, Samia & Azmay Shahzada is currently available across five outlets in Karachi, at the Forum Mall, Park Towers, Dolmen Mall Tariq Road and Clifton and at Oceans Mall Karachi; In Lahore at the Kingson Mall and in Islamabad at the Beverly Centre. The brand looks forward to continuing to make fashionable shoes and clutches exclusively designed with materials sourced for their exceptional quality and aesthetic appeal.