Sadaf Arshad launched her label SADAF ARSHAD in 1996 and soon became a household name in Gujranwala. Later, she decided to make her mark in the competitive market of Lahore, and launched her brand in the posh locality of Gulberg in 2007. Sadaf Arshad excels in bridal, formal and pret wear; her designing and embellishments are a charming amalgamation of periodic trends and modern styles. The designer is known for her innovative use of luxury fabrics from silks to chiffon to organza, and painterly use of colours based on a singular vocabulary of elements. She is passionate about both the design process and the ultimate product and is fueled by her artistic sensibility and a discerning eye for detail. Her ever-evolving designs are the result of her tireless work.