“We at Saai are extremely excited about showcasing at the PFDC L’Oréal Paris Bridal week in our hometown as such a bridal show ahead of the wedding seasons leads to an instant buzz about the brand and collection leading to immediate sales.”
Saai’s bridal collection for PFDC L’Oréal Paris Bridal Week 2012 is entitled ‘Sliver’. Flaunting contemporary cutwork techniques along with hints of the rural craft of tarkashi from Southern Punjab, the collection merges the opaqueness and transparency of tantalizing fabric textures. The collection brings together tradition and modernity tied in with Saai’s love for experimental silhouettes. With fabrics such as chiffons with tarkashi used in this collection to create unique surface textures along with fluid nets with dusts of sequins, the collection is hand embroidered with a colour palette ranging from white and silver complemented by sharp contrasting magentas, purples and shades of reds along with the paler hues of peach, mint green and pale gold. Saai’s Sliver will also include menswear pieces.
A versatile Sahar Atif is a graduate of the first batch of the Pakistan Institute of Fashion & Design. She started her career in academia at her alma mate where she still teaches. She laid foundations for the Lahore Grammar School’s department of “Design and Textile” in close coordination with the Cambridge Univerisity. The Saai brand has come to be associated with subtlety, grace, a vivid sense of design flaunting the luster of colour, refined embellishments, celebrating classic sub-continental embroideries and tailoring. Saai’s exquisitely embellished trousseaus and bridal wear were showcased at Bridal Asia’07. Saai’s much applauded Revival Collection’08 was part of Saai’s Corperate Social Responsibility Program, focusing on the enhancement of rural Pakistani embroidery. Saai’s bridal collection has also been showcased at the Asiana Bridal Show.
Saai’s collection for PFDC L’Oréal Paris Bridal Week 2012 is entitled ‘Sliver’, flaunting contemporary cutwork techniques along with hints of the rural craft of tarkashi from Southern Punjab
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