According to the reports,”Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers,” .
In a statement sent to the company’s associates at the time and obtained by USA TODAY, Les Wexner, CEO of L Brands, the parent company of the lingerie brand, revealed this year’s show is going in a different direction.
Parent company L Brands’ decision was part of a move to ‘evolve the messaging of [the company]’
The brand has faced public criticism over a lack of size diversity on the catwalks
Marketing chief Ed Razek came under fire from stars when he said last year he wouldn’t cast plus-sized or ‘transexual’ models because the show is a ‘fantasy’