[Lahore: 09th December 2013]: Pakistan’s leading music artist, Rahat Fateh Ali Khan aka RFAK commemorated the launch of his new event management company RFAK International through a festive concert which was held on 8th December 2013 at Pearl Continental Hotel Lahore. ARY Musik were the official media partners for the event and will be airing the exclusive concert through their network on 31st December 2013.
The festive affair drew a sizeable crowd which included renowned media personalities such as Lollywood actress Resham, model Fiza Ali, TV actor Noman Ejaz, singer Waris Baig, jewellery designer Ruby Zahid, designer Omer Farooq of Republic who designed Rahat Fateh Ali Khan’s outfit for the evening and many more. During the live performance Rahat Fateh Ali Khan delighted the audience with renditions of his popular songs. The event also featured a special birthday celebration to commemorate Rahat Fateh Ali Khan’s special day, including a video tribute featuring media personalities such as Resham, Noman Ejaz, Noor, HSY, Tahir Ali, Yousaf Salahuddin and Shaan Shahid. Later in the evening, Rahat Fateh Ali Khan’s son Shaznam Ali Khan joined his father on stage for a special rendition of Tera Mast Mast Do Nain.
RFAK International is envisioned as the nation’s premier music focused event management agency, responsible for organising musical performances and concerts of an international calibre locally in Pakistan. In addition to highlighting local artistes, RFAK International will endeavour to engage internationally acclaimed musicians to perform live in Pakistan through concerts, cultural festivals and exclusive musical evenings. RFAK International will also offer a full range of musical event services including sound engineering, acoustics management, lighting management including LED stage lighting, stage management with truss setup, HIFI audio and HD video recording services and many more.
Speaking about RFAK International, Rahat Fateh Ali Khan said, “Pakistan is a country which is full of individuals who appreciate music, but unfortunately due to recent social instability, is a nation which has been long deprived of the joys of concerts and live music performances. With RFAK International we hope to revive the tradition of live musical concerts in a big way and hope to engage the best of the local and international music industry in unique one-off performances that will refresh the soul and spirit. I look forward to collaborating with local and international musicians through this new initiative and hope my fans will appreciate our efforts.”
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