PFDC L’Oréal Paris Bridal Week 2014

  • PFDC L’Oréal Paris Bridal Week is the official name of the week. We would appreciate if you do not use any alternate name for this week of fashion when referencing it in print/online/on-air.
  • 30th September – 2nd October 2014 are the official bridal week dates.
  • Official Twitter Hashtag: #PLBW2014
  • PFDC L’Oréal Paris Bridal Week will feature 15 bridal showcases and the Bank Al-Falah Rising Talent Show featuring 5 emerging bridal couturiers.
  • L’Oréal Paris will be launching an exclusive PLBW Bridal Make-Up Kit, which can be used to recreate favorite make-up looks from PLBW 2014.
  • L’Oréal Paris will also be publishing their signature newsletters each day of Bridal Week showcasing looks created by the PLBW make-up teams using L’Oréal Makeup Designer Paris products. Along with this; special editions on Day 2 and Day 3 of the event will feature the revolutionary “Revitalift Laser X3” anti-ageing skin care range and custom content pertaining to “Bridal Season Hair styles” with L’Oréal Paris hair care and Excellence Wild Ombrés hair color range.
  • The participating bridal week hair and make-up styling teams will comprise of Maram & Aabroo for womenswear and Khawar Riaz for menswear on Day-1 and Nabila/NGENTS for both womenswear and menswear on Day-2 and Day-3.
  • Black Carpet Sponsor and Official Telecom Partners: Warid Telecom
  • Official Banking Partners for PFDC: Bank Al-Falah
  • PFDC L’Oréal Paris Bridal Week‘s official logistics partner: FedExGSP Pakistan Gerry’s International
  • Official Beverage Partner: Diet Pepsi
  • Official Jewellery Sponsor: Waseem Jewellers
  • Associate Sponsors: Rose Petal and New Lahore City
  • Official Media Partner: Hum TV
  • Official Radio Partner: CityFM89
  • Show production and Choreography: HSY Events
  • Official Spokesperson for PFDC: Sara Shahid of Sublime by Sara
  • Official Media Relations Manager: Haiya Bokhari
  • Public Relations: Lotus Client Management & Public Relations
  • Logistics and Operations: Eleventh Retail
  • Photographer: Faisal Farooqui and the team at Dragonfly
  • Front Stage Management: Maheen Kardar Ali
  • Backstage Management: Product 021
  • Digital Support: Pakka Papita
  • Designer and Make-up artists quotes will be available to you through Lotus should this be so desired.


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