April 15 marked the 7th consecutive fantastic PAS Awards ceremony held at the Expo Centre Karachi by Pakistan Advertisers Society, the only recognized body which has the privilege to host the most prestigious and recognized award programme of the marketing and advertising industry. Celebrating the outstanding brilliant, creative and innovative marketing and advertising effort of the year 2016, the ceremony was held to award jubilant winners at a star-studded gala awards.
Presented by Nurpur and powered by Jazz in association with A-Plus, this year, the award show featured the 19 regular categories, along with the introduction of the two (2) new award categories “Campaign for Good” and “Corporate Campaigns”. PAS received an overwhelming response of more than 324 entries form the agencies and brands all across Pakistan. The digital avenue also showcased an increase number of entries, making the medium all the more competitive in the running to win the PAS Awards 2017.
The PAS Lifetime Achievement Award was given to one of the eminent pioneers of the advertising industry Anwar Rammal for his dedication and passion in the field of advertising. The award was presented by the honourable Vice Chairman of PAS Mr. Amir Paracha and Mr. Saqib Zia, General Secretary of PAS.
The host for the award ceremony was Ahmed Ali while the show featured mesmerizing performances by Noori, Sara Haider, Nausheen Shah, Junaid Akram, Khawatoons and Mooroo. The celebrations ended with an all aligned mega staged National Anthem performance.
In strategic partnership with ESP Group M and Urdu 1 as the official broadcast partner, the show was directed by Faraz Lodhi. The Red carpet was hosted by Sana Shakir and celebrity management was done by Moiz Kazmi. While the event was managed by Goosebumpz,
Apart from these exciting performances the show also featured a dazzling line up of award presenters both from the advertising and the entertainment industry like Shazia Syed, Chairperson Unilever Pakistan, Shahbaz Maqsood Khan, Director Marketing Jazz, Aamir Ahsan, CFO Nurpur, Fuad Chundrigar, CEO Asian Foods Industries, Naveed Asghar CMO Habib Bank Ltd., Imran Aslam, President Geo TV Network, Imtiaz Ali, Head of Marketing & Sales Suzuki Motors, Aly Mustansir, Chairman PAS, Tajammul Shaiftah CMO SSI, Sarmad Ali, President APNS, Abrar Hasan, Former Chairman PAS, Atif Bajwa, President and CEO Bank Alfalah, Fahad Mansoor Zuberi, Director Marketing AAJ TV, Dr. Hasan Waqas Rana, Film Producer and Director, Batool Rizvi, Editor Visage, Jami Mahmood, Film Director, Azad Films, Shahzeb Mehmood, CEO Reckitt & Benckiser Pakistan, Nadia Hussain, Shaista Lodhi, Omer Shahzad, Tapu Javeri, Atiqa Odho, Faria Bukhari, Nausheen Shah, Angie Marshall, Rubab Masood and Momal Shiekh.
Other partners at PAS Awards 2017 included Unilever Pakistan, Suzuki Motors, Shan Foods Kinetic, Dunya TV, Aaj TV, Bank Al-Falah, Geo TV, News 1, Skin care, Jang Media Group, Phsiogel GSK and Cola Next.
Event by: Goosebumpz
Celebrity Management: Moiz Kazmi
Styling: Angie Marshall
Pakistan Advertisers Society is a professional organization dedicated to furthering creative excellence in the communications industry promoting information, communication and education for the percussion community. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP). It administers the distinguished PAS Awards every year with the goal of raising awareness and standard of advertising and marketing to go beyond the ordinary.
About PAS Awards
The PAS Awards evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media. The competition is one of the initiatives of Pakistan Advertisers Society (PAS) that celebrates and acknowledges ‘ideas that works’. For over a period of time it has set some benchmark and is all set to explore the innovative ideas all the way. Entering the 7th season and established itself as one of the most premier award programmes, where it commits to aspire young professionals, celebrating the success of the Pakistani marketing and advertising industry.
|PAS AWARDS 2017 – Winners 2017 List|
|S. No||CATEGORY||BRAND||CAMPAIGN TITLE||COMPANY|
|1||Agriculture & Related Industries||Refree||Lambay Aur Mottay Gannay!||Evyol Group|
|2||Automotive & Transport||Shell Rimula||Shell Rimula Real Destinations||Shell Pakistan|
|3||Banking & Financial Services||Bank Alfalah||Bank Alfalah Islamic||Bank Alfalah Limited|
|4||Beverages – Cold||Coca-Cola||Zalima Coca-Cola Piladay||The Coca-Cola Export Corporation|
|5||Confectionary & Snacks||Oye Hoye||Oye Hoye Launch Campaign||United Snacks|
|6||Construction, Real Estate & Alliged Industries||Diamond Paints||Dil Deewar Saaf||Diamond Paints|
|7||Cosmetics and Personal Care (Men, Women and Children)||Lux||LUX WHITE RE-LAUNCH CAMPAIGN||Unilever Pakistan|
|8||Culinary||Mezan Cooking Oil||Mezan Ramadaz 2016||Paracha Textile Mills|
|9||Office Furniture||Interwood – Office Furniture||FLO & SPACE WORKSTATION LAUNCH||Interwood Mobel (Pvt.) Ltd|
|10||Events||FPCCI FocusPK 16||Focus PK 16 Entertainment & Production Conference||FPCCI Focus PK|
|11||Fabric Care, Home Care and Furnishing||Surf Excel||Madad Ek Ibadat||Unilever Pakistan Limited|
|12||Food and Dairy||Nurpur||Nurpur Corporate Thematic||Fauji Foods Limited|
|13||Hospitals, Healthcare and Hygiene||The Indus Hospital||Rishta Nahi Ehsaas Zaroori Hai||The Indus Hospital|
|14||Ice Creams and Desserts||Cornetto||Cornetto 2016||Unilever Pakistan Limited|
|15||Public Service & CSR||UN Women Pakistan||#BeatMe||UN Women Pakistan|
|16||Telecommunication Hardware and Consumer Electronics||Haier||Sirf DC nahi, Haier ka mukammal DC inverter||Haier Pakistan|
|17||Telecommunication Service Providers||Telenor||Sacha Saath||Telenor Pakistan|
|18||Textile, Fashion & Accessories||Borjan||Join the Fashion Walk||Borjan|
|19||Best in BTL Activation||Jazz||Jazz Rising Stars||Jazz & Lahore Qalandar|
|20||Best in Digital||UN Women Pakistan||#BeatMe||UN Women Pakistan|
|21||Best in PR||Djuice||#OyeKucchhKarGuzar||Telenor Pakistan|
|22||Campaign for Good||Jazz||Jazz Rising Stars||Jazz & Lahore Qalandar|
|23||Corporate Campaign||HBL||HBLPSL 2016||Habib Bank Limited|
|24||Media Innovation||Jang||Jang Classified Barson Ka Aietmad – QR Code||Jang Media Group|
|25||Passion for Pakistan||Coca-Cola||Pakistan Kay Naam||The Coca-Cola Export Corporation|
|26||Passion for Pakistan||HBL||HBLPSL 2016||Habib Bank Limited|
|27||Seasons Special||Surf Excel||Madad Ek Ibadat||Unilever Pakistan Limited|
|28||Platform Award – Best in TV||Coca-Cola||Zalima Coca-Cola Pila day||The Coca-Cola Export Corporation|
|29||Platform Award – Best in OOH||Lux||LUX Style Awards Experiential Billboard||Unilever Pakistan Limited|
|30||Platform Award – Best in Print||Soneri bank||14th August||Soneri Bank|
|31||Top Brand 2016||Coca Cola||The Coca-Cola Company|
|32||Best Nationally Originated Campaign||Refree||Lambay Aur Mottay Gannay!||Evyol Group|
|33||Campaign of the Year||Surf Excel||Madad Ek Ibadat||Unilever Pakistan Limited|
Red Carpet Pictures: