Lahore, February 2, 2021: As the
corona virus pandemic continues to disrupt normal life, fashion weeks across
the world are developing new formats and cultivating new ways to ensure the
survival of fashion and business of fashion in the absence of foreign buyers
and key editors. HUM Network braves the odds to proudly announce the 18th edition
of the country’s biggest, most illustrious and most sought-after bridal fashion
show, Pantene HUM Bridal Couture Week, 2020.
PHBCW in its 10th year
is set to dazzle Lahore from 4th to 6th February, 2021 and with it comes new
bridal trends by established and emerging fashion designers and an amazing
runway show experience with its illustrious list of showstoppers including Sarah
Khan, Falak Javed, Sonya Hussayn, Ayesha Omar, Alizey Shah, Hareem Farooq,
Imran Ashraf, Yumna Zaidi, Urwa Hocane, Mawra Hocane, Ushna Shah, Nauman Ijaz
and his son Zaviar Shah, Affan Waheed, Hira Mani, Saboor Aly, Sana Fakhar,
Shaista Lodhi, Fizza Ali, Aijazz Aslam, Muneeb Butt, Ahsan Khan, Nimra Khan,
Zubab Rana, Resham, Jannat Mirza and many others.
This year, 35 established and burgeoning designers and retail
grace the PHBCW runway to showcase their latest bridal, evening formals and
grooms wear collections. The designers’
list includes Fahad
Hussayn, Uniworth Dress Co., Noman and Bhaiya, Alishba and Nabeel, Haris
Shakeel, Naushad Imdad, Madeeha Shoaib, Munib Nawaz, House of Arsalan Iqbal,
Faiza Rehman, Karismash by Irfan Shoaib, Tabya, Kashee’s, J., Almirah, Diner’s,
Umsha by Uzma Babar, Ali Zeeshan, Sable
Vogue, Jeremyn Street, Ayesha and Usman, Nisa Hussain, Amir Adnan, Mahgul,
Sania Maskatiya, Rizwan Beyg, Nilofer Shahid, Faiza Samee, Zara Shahjahan,
Elan, HSY, Omer Farooq by Republic, Sana Safinaz, Ahsan’s Menswear [UK Menswear
Brand] and Zaha Couture.
and N-Gents will be grooming 50 plus models over the course of three days,
along with prominent names from the entertainment industry as showstoppers.
relations operations and media liaison is being carried out by the in-house
team of HUM Network Limited, in collaboration with the vibrant Moiz Kazmi and
MK Digital PR, along with show production, direction, choreography and
execution by the special projects & events team at HUM Network Limited.
PHBCW, since its inception, has
established itself as a number one choice for both established and burgeoning
fashion designers to showcase their latest bridal collections on the runway.
Over the years it has provided a platform not only for Pakistan’s prominent
designers but has also given the aspiring and emerging talent in our country an
opportunity to stand side by side with the fashion gurus. With HUM’s
ever-increasing global reach, BCW has now become the only preferred platform
for bridal fashion and jewellery designers to promote and exhibit their wares
to local and foreign buyers.