Pantene Bridal Couture Week 2013 (PBCW): Teena by Hina Butt
Hina Butt is one of Pakistan’s most promising young designers who in an extremely short span of time, has created a niche for herself. Hina Butt’s fashion-forward label Teena is everything young women look for when shopping for clothes: it’s feisty, it’s fun and it’s extremely funky. Unlike other labels, Teena by Hina Butt began with a solid business philosophy and strategy which helped the brand grow rapidly into one of the country’s most recognized labels.
Hina Butt’s LUMS degree and keen business acumen has helped her to shepherd her label into one of the most profitable fashion ventures to emerge in the last one year. She launched her brand with a small workshop located inside her house; over the last year, she has managed to expand her business by hiring professional experts to help her run her enterprise.
Teena by Hina Butt began as a fashion-forward and reasonably priced prêt label stocking at multiple locations and eager to provide women with a huge variety of beautifully finished and tailored outfits. Over the last few months, the brand has branched out into semi-formals and formals and today provides women with a huge range of options and designs for their wardrobe needs.
The brand’s signature style is smocking, which can be seen in most of their designs. Trendy, modern cuts are spiced up with unique embellishment to create modern outfits. ‘Teena’ also provides a platform for fashion school graduates to experiment with new designs, besides giving them an opportunity to jump deep into the world of fashion retail. The brand has participated in many successful multi-brand store exhibitions.
Managing a range of scintillating fashion lines, she is the designer to watch out for in the fashion industry. She has always pushed the boundaries and will remain a source of inspiration to all young designers who want to make a career for themselves in the fashion industry.
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