NOMI ANSARI ‘Ishq’ collection at Pantene Bridal Couture Week 2014

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Colour, in all its coordinating and contrasting glory, is what the Nomi Ansari label is about. The designer believes in blending numerous colours and textures into a cohesive palette, using the perfection of a well-constructed silhouette as his canvas. Nomi Ansari designs boast intricate attention to detail, making traditional occasion wear as high-end as any international luxury brand. It carries the glory of the past on its elaborate, timeless pieces that are pure and pristine – a reminder of the lavish era this subcontinent has witnessed in the past. His inspiration is the post-partition era, the cultural heritage influence that has its impact on our sense of dressing and style to this day. It is a perfect marriage of the old and contemporary, the known and the forgotten, a celebration of style meticulously crafted in hand-woven fabrics and rare embroidery techniques, and packaged in a vibrant, colourful fashion that is his brand signature. The cuts are a mix of old and new silhouettes; where one finds a perfectly put-together farshi trailing down the aisle, one will also notice more contemporary cuts with skirts, Lucknow cuts and churidars. The men’s wear is also a fun mix of vests, achkhans and kurtas. Colour and vibrancy is at the centre stage in Nomi Ansari’s style. His signature style takes a leaf of inspiration from blending traditional and contemporary silhouettes and adorning it with South Asian embellishments and techniques.

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