“PFDC is the first and premier fashion body of Pakistan, L’Oréal is a world renowned beauty brand, with these at the center of this event, it is a wonderful opportunity to participate. I have always supported progressive fashion and if competent bodies like PFDC and big brands like L’Oréal Paris keep coming together, we will have a perfect marriage of fashion and style.”
Nomi Ansari will be showcasing a bridal collection titled “Gul” at PFDC L’Oréal Paris Bridal Week 2014. Drawing inspiration from flowers – all and any – the collection carries the glory of the past on its elaborate, timeless pieces that are pure yet contemporary in a modern sense. It is an ode to the vintage era, showcasing our cultural heritage which to date influences our sense of dressing and style. It is a perfect marriage of the old and contemporary, the known and the forgotten, a celebration of style with rare embroidery techniques and packaged in a vibrant, colourful fashion – an aesthetic that has come to define the label.
The ‘Gul’ collection is a mix of net, velvet, silk, and satin, including printed fabrics, which are especially commissioned to the local craftsmen who to this day, follow the age-old techniques of hand work. The designs and motifs used in the embroidery or digitally printed are all Nomi Ansari originals. The collection also showcases groom’s wear in a mix of traditional and edgy, contemporary looks. The cuts are a mix of old and new silhouettes, put together to incorporate vintage with modern for today’s man and woman. The signature Nomi Ansari colour palette has been used that is a wonderful celebration of colours in lighter hues and tones for the subtle vibe in a delicate but beautiful light.
Nomi Ansari emerged on the scene in 2001 after graduating from the prestigious PIFD. In under a decade, the Nomi Ansari brand has become one of the most sought-after labels in Pakistan with acclaimed awards i.e. Indus Style Award for Most Stylish Designer 2008 & HUM TV Style Award for Best Women’s Wear Designer 2013. From the moment he arrived, Nomi Ansari caught the public’s attention with his ultra-vibrant palette, with fun & funky clothes, and at the same time had a distinctly ethnic touch that appealed to tastes from across the spectrum. It is an appeal that he has consistently maintained. Today, his highly inventive colour combinations and detailed craftsmanship with intricate embellishments have become his signature style. In 2006, Nomi Ansari launched his prêt line, DNA, which shared the core traits of his hallmark brilliance but made it accessible to a much wider audience. DNA embodies a multitude of different styles, catering to people of diverse aesthetics and fashion sensibilities with equal ease. Nomi Ansari’s collections are available in Karachi, Lahore, Islamabad, Dubai, Chicago, and Singapore.