Nofil Siddiqui along with his brand manager Saad Abbasi and Mohammad Nasir Siddiqui opened the doors of Expo center on the evening of 4th April 2014 welcoming media members and illustrious celebrities. The red carpet buzzed with excitement as film star Meera stepped on as the esteemed guest of Nofil Siddiqui, carrying her sybaritic aura along with her. While she was donned in an austere elegant outfit by Nofil looking absolutely breathtaking, Frieha Altaf was also present at the show, looking ever-green in a presidential blue embellished and embroidered dress from the collection.
The evening started off with a red carpet, followed by a fashion presentation by illustrious male and female model, as well as fresh faces of AIFD (Asian Institute of Fashion Design). Shaista Lodhi opened the show strutting the ramp, adorned in a floor length gown flattered into flares and belts, captivating the crowd by her presence. A band of male and female models followed her, all dressed in graphically patterned and vibrantly hued outfits which epitomized glamour.
The female models were dressed in gowns made of chiffon and lawn embroidered cloth which fell loose in rumpled luxury. Some were adorned into billowing dramatic versioned dresses, sheer blouses and fluid jumpsuits paired with clean-cut embodied jackets and flimsy chiffon capes.
The male models, on the other hand sported sorbet shades of kurtas paired with jeans, which may be the next upcoming trend that needs to be incorporated into style repertoire. The men, not only carried off regal hued, buttoned-up kurtas well, but they almost outshined the female models by their chicly masculine chest baring, buttoned down kurtas with embroidered boarders. Nofil Siddiqui began his career in fashion after graduating as an engineer in advance manufacturing. Through his euphonious label Nofil Prêt & Couture, he practiced his sartorial creed in men’s prêt line, diversifying his brand overtime to bridal, couture dresses and now lawn.
Nofil aspires to keep his design philosophy simple in creating wardrobe for a woman who is bold and confident yet elegant and graceful. He endeavors at reaching the masses via his Spring/Summer 2014 lawn collection which depicts woman who is independent and rooted to her home-ground. This is why Nofil felt that Dr. Shaista Lodhi was the perfect choice to become the face of his lawn this season. Shaista, is not only influential but is also androgynously chic who’s style is widely emulated by the masses.
Designer Saim also skillfully used his sartorial detailing with all of Shaista Lodhi’s flowing goddess gowns which made her stand out. Shaista, being the muse for Nofil Siddiqui did a brilliant job at wooing the crowd off their feet by her energetic walk and beatific smile.
And if this was not all, music industry’s most eminent singer, Ali Khan swooned the crowd with his mesmerizing performances on “Jane Na Tou” and “Saathiya.” Khan too was wearing a suave ash grey Kurta with velvet black, monogrammed koti and loafers, all by Nofil Siddiqui.
In all, the exhibition managed to exceed plenty of expectations. Nofil Siddiqui effortlessly marked his way into the audiences’ hearts that seemed blown-away by his presentation. The show not just portrayed his master craftsmanship, but also established his name into the Lawn-markets. It is now safe to say, that by judging the reaction of the crowd after the launch, Nofil Spring/Summer 2014 collection will be met with overwhelming response. The exhibition will remain open to public from 5th till 6th of April 2014 at Expo Center, displaying intricate embroidered shirts with flimsy chiffon dupattas and crisp lawn trousers in perfect blends of summery hues like sky blues, sorbet yellows, pistachio greens and bright neons.
The event was managed by Blades event management and the show was choreographed by Imran Qureshi . The PR of the event was handled by Catalyst PR and Marketing.