[Pakistan, 28 May 2013]: After successfully launching her first ever standalone flagship store in Lahore, Nida Azwer is set to launch her first retail store “Nida Azwer Atelier” in Karachi on the 1st of June 2013. The store is located at the newly constructed OceanTower situated near Do Talwar in Clifton.
“Nida Azwer Atelier” will feature the label’s coveted prét line ‘The White Label’, a trendy and chic prêt a porter line designed keeping in mind the contemporary woman who shops for clothes that are wearable, price accessible and in line with modern trends. Based in bright hues with signature modern silhouette, Nida Azwer has designed the collection to make “The White Label” an integral part of every woman’s wardrobe, with each piece staying true to her definitive attention to detail, cuts, play of colours and textures. The label is based in pure cotton, silk, linen, chiffon and cotton/silk net fabrics. It also includes pieces accentuated with the signature Nida Azwer screen printing and digital printing. Nida Azwer will also be introducing her Kids Line in the coming months. Ready to wear formals will also be available.
Speaking about the opening of the Karachi store, Nida Azwer said, “This is our second shop launch within a month and we are extremely excited to have a retail store for our clients in Karachi. We have received a tremendous response from Karachi consumers who have long requested us to open an outlet in the metropolitan city. We are very excited about making the brand more accessible to a wider diversity of people. ”
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