NIDA AZWER TO LAUNCH A LIMITED EDITION LAWN COLLECTION FOR S/S 2013

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Nida Azwer

[Pakistan: 22 February] Leading Fashion Designer Nida Azwer is set to launch her debut collection of boutique and limited edition unstitched lawn prints this March 2013.

An independent initiative of the Nida Azwer Atelier, with this collection Nida revisits her textile and print experience and education, having received a distinction in print design from the prestigious Indus Valley School of Art and Architecture, to introduce a limited edition collection based in lawn and voile with chiffon accents and embroidery. Nida Azwer’s lawn will also be further accented through her signature screen prints, a printing concept she was one of the first to introduce through her fashion.  For S/S lawn 2013, Nida Azwer will be introducing 10 unique prints with each in 2 distinct colour variations with three piece suits priced between a range of PKR 3500 and PKR 5000.

Speaking about her debut S/S lawn collection fashion designer Nida Azwer said “2013 marks a very exciting year for my brand and me personally as it will witness a lot of expansion, building on accessibility to my label. We are launching standalone flagship outlets in Lahore and Karachi in March/April as well as introducing our new lawn brand in March. With lawn, each print is deliberately available only in limited edition quantities to retain a sense of exclusivity.”  

Further details about the Nida Lawn 2013 lawn including detailed collection information, retail details and the brand ambassador will be available in March 2013.

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