[LAHORE, May 7 2013]: After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Nida Azwer launched her first standalone flagship store “Nida Azwer Atelier” in Lahore on the 7th of May 2013. The store is located at the newly constructed La Societe building situated on Lahore’s popular retail and eatery hub, M.M.Alam Road.
The exclusive preview of the brand new store was attended by designers, media personalities and socialites alike such as Mehreen Syed, Nooray Bhatti, Muhammad, Khawar Riaz, Faraz Manan, Sara Shahid, Iqraa Mansha, Amna Bashir, Madiha Qaiser, Rima Fareed, Shoaib Shafi, Sana Shehzad, Fia Khan and Saim Ali with Event Management by Savy PR and Events and PR by Lotus PR.
“Nida Azwer Atelier” will offer the brand’s complete range of women’s wear products, including their coveted prét line ‘The White Label’, stitched Nida Azwer lawn, kids wear along with formal and bridal wear, thus giving clients a diversity of choice in all prices ranges along with seasonal new collections. The labels ‘William Morgan and Morris’ collection, recently showcased at the PFDC Sunsilk Fashion Week, is also be available at the store. Nida Azwer will also be dedicating time to the new outlet to personally cater to bridal wear appointments.
Speaking about the opening of the Lahore store, Nida Azwer said, “2013 is an important year for my brand, as this is the year we are launching our own stores in two of Pakistan’s key cities for retail – we are naturally very excited with making the brand more accessible to a wider diversity of people, having first taken the plunge into a wider retail network when we introduced a lawn collection earlier this year.”
As announced earlier this year, the Nida Azwer atelier will also be launching a second standalone store in 2013, in Karachi’s Oceans Tower, in May. The “Nida Azwer Atelier” in Lahore has been designed by leading interior artist Yousaf Shahbaz of Strata.
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