Nida Azwer atelier brings to the runway, “The Ghalib Collection” at the PFDC L’Oreal Paris Bridal Week 2014. This is the third time the brand is showcasing at the prestigious bridal fashion platform. As the name suggests, the brand draws inspiration from the mysticism and poetry of the renowned poet, Mirza Ghalib. In this collection, Nida Azwer works with hues of blue, navy blue, teal, grey and shades of light pink on fabrics such as silk, net, lame, tissue and brocade. One can anticipate short shirts, jackets, saris and farshi ghararas embellished with cutwork, crystals, zardozi and resham, paired with exquisite resham embroidered chadders, shawls and stoles. With this collection, Nida Azwer pays homage to the elaborate and grandsilhouettes of the Mughal Era. The Ghalib Collection will also feature menswear.
Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Her label includes a Prêt a Porter line, Haute Couture and Bridal lines. Nida Azwer’s atelier has come to be recognised for the designers’ love of more classic and vintage design elements infused with traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and ‘miniature embroidery’ worked into contemporary fashion. Indeed all clothing and apparel created under the Nida Azwer label is meticulously handworked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. The atelier is best known for infusing designs with attention to detail, innovative cuts, silhouettes and tailoring.