Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after her graduation from the prestigious Indus Valley School of Art & Architecture. Her label includes a prêt a porter line, haute couture and bridal lines. Azwer was nominated for the coveted Lux Style Award for Best Emerging Talent in 2008 and won the Best Designer Award at the Nesvita Women of Strength Awards in 2009. The same year Azwer held her debut solo show in Karachi, featuring both prêt a porter and haute couture to the acclaim of press, fashionistas and industry stalwarts alike. Nida Azwer’s label has come to be recognised for the designer’s love of classic and vintage design elements infused with traditional crafts such as tukri ka kaam, rilli, kantha, zardozi and miniature embroidery worked into contemporary fashion silhouettes, manifest in the collections she has showcased at her debut solo show and across various fashion weeks and exhibits.
Azwer has showcased at three PFDC Sunsilk Fashion Weeks and at Fashion Pakistan Week to critical acclaim. Nida Azwer also presented her bridal wear collection at the PFDC L’Oréal Paris Bridal Week in 2011, which marked the first instance where the designer brought her menswear collection to the ramp. The same year Azwer diversified her label by launching “Kids by Nida Azwer”, an exclusive line of formal prêt a porter for boys and girls from the ages of three months to twelve years.
In 2012 Nida Azwer held her first solo exhibition in Lahore to much acclaim. In 2013, the Nida Azwer design label made a series of firsts with the introduction of their debut lawn collection and the launch of the brand’s first standalone stores in Lahore and Karachi. In a further organic extension, the fashion house also plans to formally launch a prêt a porter menswear line this year. All clothing and apparel created under the Nida Azwer label is meticulously hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. Indeed, Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring. The label is currently available at the Nida Azwer studio in Karachi, at Ensemble in both Lahore and Karachi and at Labels in Faisalabad. Internationally, the brand is available in Dehli at the PFDC, in Dubai at Soiree and Ensemble Dubai and in London at Zainab Alam’s boutique.
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