As a famous food brand, Dalda is always expected to be up to the mark and which it very much does. From hygiene products to refined quality, Dalda has it all. And recently they’ve introduced their new product of potato chips named “KnockOut”. The new snacks have a well-seasoned and natural flavor with a delightful crunch that all the potato chips’ lovers would absolutely love, with host of six different and diverse flavors named as following: Masala Punch, Cheese Overload, Jalapeno Cheese, Sour Cream & Onion and Simply Salted which are a blend of unique flavors which would definitely satisfy your taste buds and will leave you craving for more!

For their first TVC they’ve decided to opt for a different approach and have focused on letting their product allure rather than having it endorsed by a famous celebrity.

Check out the TVC here:

They’ve used animations in their entire TVC, mainly showcasing their product in a repetitive yet creative manner, using different neon colors which are the colors of their packaging too, which inherently makes a connection between the advertise and the product, and is very thoughtful.
This idea is mainly based on the insight of knocking out its’ consumers taste buds with its amazing taste and as the creative commercial draws away from the usual ways of advertising and depicts the same idea. Along with the use of vibrant colors for the visual and an ‘out-of-the-box’ idea, the TVC has a strong music effect too, making the whole commercial hands down a very outstanding and thoughtful one, with a clear cut message.

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