Sonam Kapoor’s ‘Neerja’ which released on February 19, created quite a storm at the Box Office. Touted to be Sonam’s finest performance till date, the content driven film worked wonders over the weekend. The film is on its way to become 2016’s second superhit after Akshay Kumar’s ‘Airlift’.
The film opened to a great Rs 4.70 crore on Friday and saw a 70 percent growth on its second day. It collected a whopping Rs 7.60 crore on Saturday and Rs 9.71 crore on its third day. With that, the three day collections stand at an outstanding Rs 22.01 crore.
In an interview with DC, trade expert Taran Adarsh said, “Neerja has emerged a winner, a fact that is evident when you watch its day-to-day growth at the box-office. Although the film commenced on a slow note on Friday it gathered momentum from Friday evening onwards. The strong merits coupled with superb word-of-mouth and the glowing reviews helped the business escalate with each passing show. The audience has loved the film.”
Another trade pundit Atul Mohan said, “Content-driven cinema is the new mantra. Realistic drama and biopics are the new flavours of success. Biopics have immense curiosity value for the public entertainment, enlightenment, education… what a lethal and potent mix! Right content and perfect pitching was key to Neerja’s success. The film’s makers knew the film will grow with word of mouth and didn’t waste time and money on unnecessary marketing. Now we see the result of content-driven excellence.”
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