Muse for PFDC Sunsilk Fashion Week 2013

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“The MUSE woman lives for cocktail hour. After dark she wears dresses that glint with light – pearls and crystal embellishments being signature.”



The Muse Spring/Summer 2013 collection for the PFDC Sunsilk Fashion Week is inspired by the romantic spirit of a beautiful woman and European gardens palaces. Based in crepes, the designer duo at Muse project cuts with floor sweeping shirt/dresses with side slits embellished with touches of thread work and pearls in shades of chateau grey and alpine Green. Key trends being highlighted in this collection are full length crepe dresses that promise quiet luxury as well as delicate and ornate embellishments.


Launched in early 2009 by Moeed Yousaf, MUSE is a contemporary womenswear fashion line. The label’s philosophy is to make clothes with modern lines using luxurious fabrics and hand-embellishment with motifs inspired by contemporary design. The idea for MUSE was born in Paris, with a desire to bring a new aesthetic to Pakistan. Upon his return to the country, Moeed teamed up with Indus Valley School of Art and Architecture graduate Faryal Aftab as co-creative director and together they launched their flagship MUSE outlet in Lahore. The fashion house was one of the eight labels chosen to showcase at the acclaimed Prêt-à-Porter Feminin in Paris in September 2011. MUSE will be showcasing their Spring/Summer 2013 collection at the PFDC Sunsilk Fashion Week this 2013.


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