Moshin Ali for PFDC Sunsilk Fashion Week 2013

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“We need more industry stakeholders to embrace the PFDC Sunsilk Fashion Week platform and work together to take our fashion industry to even greater heights.”

Moshin Ali

Mohsin Ali’s collection for PFDC Sunsilk Fashion Week is titled ‘plus NOKIA’ and draws its inspiration from the vivacious colours of the Nokia Lumia smartphones that the cellular giant has recently introduced to the Pakistani market. Moshin Ali is known for playing with different shades and artistically utlises a palette of vivid colours to craft practical seasonal clothing for the brutal summer days ahead. Taking further inspiration from Pakistan’s rich cultures, Mohsin intelligently transforms his outfits into urban chic looks that are reflected in its local hand embroideries and indigenous patterns, beautifully depicted through the entire collection, one outfit after the other. Mohsin has incorporated dazzling hues of neon’s and fluorescents using cotton, net and eye-catching embellishments.

Mohsin has a degree in Fashion Design from the Pakistan Institute of Fashion Design (PIFD) and was the winner of the Bronze Award at the PIFD 2010 graduation show. He was first selected by the PFDC to showcase his designs under his own name and label, Mohsin, at PFDC Sunsilk Fashion Week November 2010 to critical acclaim. The brand MOHSIN was also nominated as The Best Emerging Talent at the Lux Style Awards in 2012. Recently, MOHSIN was selected to represent Pakistan on the international stage, under the auspices of the International Fashion Showcase for a special exhibit at The High Commission of Pakistan in London. He has also been invited to showcase at The Alchemy Fashion at the Royal Festival Hall London.

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