“The sixth edition of PFDC Sunsilk Fashion Week is an excellent platform to raise awareness regarding the ecosystem and the role that the fashion industry can play in promoting and highlighting sustainability.”
At the ‘ZONG Promotes Emerging Talent’ segment of PFDC Sunsilk Fashion Week 2013, designer Syed Mohsin Ali will be showcasing his environmental sustainability themed collection titled ‘Sustainable Fashion’. The collection seeks to demonstrate different ideas and methods to implement environmental sustainability in the fashion industry. The aesthetic inspiration for the womenswear collection is drawn from traditional basket weaving which is aptly reflected in the silhouettes and textures of the garments. All fabrics used in the innovative collection incorporate environmentally friendly custom-made fibres, extracted from substances such as bamboo, organic cotton, soybean, milk, tencel, air cell and corn. Braiding and twisted threads, derived from basket weaving techniques, are utilized in the weaving of the fabrics. Staying true to the central theme of the collection, Mohsin has used natural colours such as ecru and other dynamic shades which have been extracted from the nutshell of the fibres. ‘Sustainable Fashion’ focuses on minimalism and modernity for the chic and environmental conscious fashionista.
Syed Mohsin Ali is young and enterprising fashion designer who graduated from the illustrious Pakistan Institute of Fashion Design in 2012 and has the prestige of being selected for their Paris training program at Ecole de La Chambre de Syndicale. Syed Mohsin Ali has a unique style of contemporizing and practically translating Pakistan’s rich cultural heritage into clothing and accessories. He strives to create products with local and international clientele in mind and takes into consideration the practical and social demands of life today. Clothes that are minimal yet effective are the design label’s distinguishing characteristic and its ultimate aesthetic goal. He currently works as a menswear designer at the urban casual brand Breakout.
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