“I am extremely proud to be a part of the PFDC and this season promises to be the biggest showcase of the most promising talent on the PFDC Sunsilk Fashion Week platform.”
Fashion label MK Nation by Karma is showcasing its high-street collection, catered specifically for discerning fashion consumers, titled ‘Ode to Lahore’ at the high-street fashion segment of PFDC Sunsilk Fashion Week 2013. It is inspired by the modern, contemporary, wild and classic city of Lahore that is the home town of the brand and the landscape for numerous memorable life stories. The collection’s fabrics are all summer based including lawn, cotton & chicken material. The main focus has also been primarily given to machine embroidery and hand screen printing. Moreover, the color palette includes bright spring/summer colors which include pink, yellow, red, blue and green. The different trends featured in this collection include shift shirt, cross stitch and phulkari inspired embroideries, MK Nation My Lahore Series exclusive screen prints and the new Karma Summer shalwar.
The House of Karma consists of five brands, Karma Red (Couture), Karma Pink (Pret), Karma Princess (girls Age 1-12), MK Nation by Karma (High street mass market label) and Karma Jewels (semiprecious stones set in pure silver). Karma began its journey 13 years ago with the aim of establishing a presence in Pakistan’s growing fashion industry. Karma brings to Pakistan its mass market label, MK Nation, launched at the PFDC High Street Store in Lahore in January 2013. Catering to its loyal client base of its formidable Karma women label, MK Nation brings to its store racks classic, contemporary and trendy clothes and accessories with the coveted Karma-esque signature that are wearable, comfortable, and affordable at the same time. MK Nation by Karma under the brand umbrella exudes the same trademark aesthetic and pret sensibility and is the epitome of effective elegant fashion with quality fabrication and finish.
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