: Pakistan’s premiere entertainment network, HUM Network organized the red carpet premiere of HUM Films and MD Films debut venture and the most anticipated movie of the year, BIN ROYE here at Nueplex Cinema, Karachi. The Red Carpet premiere was attended by the who’s who of Pakistan’s entertainment landscape, movie buffs, critics, media personnel and large number of fans from across the city.
Following the Red Carpet where fans had fun and “selfie time” with the lead cast, over delectable appetizers, the audiences were treated to viewing the film which was received with great applause and appreciation. With Eveready as its official distribution partner in Pakistan, Bin Roye is co-directed by Momina Duraid and Shahzad Kashmiri and produced by Momina Duraid. Bin Roye is an intertwined story of Saba, a hopeless romantic, driven to obsession by her intense feelings for the man of her dreams, Irtaza who has gone abroad and falls for Saman. In a twist of events, Saman ends up in Pakistan at Saba’s home while searching for her biological parents and develops a strong bond with Saba. Their friendship grows deeper each day, until Irtaza confesses his love for Saman. What follows is a tragic story of regret, remorse and reunion, and a beautiful tale about how love can often bring out the best, and sometimes the worst in us.
Bin Roye – a Momina Duraid and HUM Film — is sure to exceed audiences’ expectations with its engaging script, picture-perfect direction, immaculate production, unforgettable display of acting and soulful melodies. A one-of-its-kind romantic movie in the new wave of Pakistani cinema, it will surely leave an everlasting impact on its audiences round the globe.
Speaking on the occasion, co-director and producer of the movie Momina Duraid said, “Bin Roye is the result of tireless efforts that our team has put in to make a pure drama-genre film. The audience has always loved our work on the small screen and now it is time they taste the flavour of our drama on the silver screen. Bin Roye has great script, fantastic cast, top notch music and an unforgettable display of acting from the lead cast, and will take the audiences on an emotional ride of love, envy, remorse and reunion.”
Duraid Qureshi CEO HUM Network had the following to say about the debut HUM Film: “Bin Roye is the essence of what HUM’s projects are all about – quality acting, love, emotions and drama – which our audiences thoroughly enjoy. We are particularly excited about this project because this is the first time that a Pakistani film will be simultaneously released worldwide. A lot of effort and love have been put into this project and I believe the movie has great potential and will do the Pakistani cinema proud all over the world.”
After the screening of the movie, the lead cast and crew of Bin Roye were invited amid thunderous applause to share their filming experience with the audience. An Eid gift from HUM Network to all its viewers, Bin Roye is based on the bestselling socio-romantic novel Bin Roye Ansoo by the legendary playwright Farhat Ishtiaq. The premiere was managed by HUM Network’s in-house team with Ebuzztoday as an official social media partner. Photography of the event is done by M. Haris Usmani and Ahsan Qureshy.