Famend retail emblem, Sapphire, which has currently gone through foremost adjustments with Mahgul Rashid and Kamiar Rokni replacing Khadija Shah, is prepared to launch its today’s Spring’18 collection with Mahira Khan as the logo’s new ambassador
The selection to choose Mahira Khan as the face of the emblem stems from Sapphire’s prolonged technique to reach out to the range that exists among Pakistan’s multidimensional and multi-faceted ladies. Being an the world over acclaimed actor, a unmarried mother, operating lady, daughter and icon, Mahira changed into a herbal desire.
Sapphire is a family name and a logo that represents lovely values apart from first rate high road style. however what surely set the brand apart for me turned into their acknowledgement and appreciation of the range amongst the ladies in this country, and their commitment to cope with this diversity in their designs and products. i am pleased to be part of the Sapphire circle of relatives and excited to symbolize a set that offers something for all of us,” Mahira Khan stated in a assertion.
Sapphire’s innovative Director Mahgul Rashid on this improvement remarked: “For us, Mahira Khan resonates superbly with the values of what it’s far we want to put accessible: conscious work, for all ladies.”
This modern collection by using the brand became captured by means of globally esteemed photographer Tom Parker, the photographer for trend, Architectural Digest and Conde Naste visitor, in iconic, historic places around Lahore.
Parker commented: “Sapphire has a brand new vision now not handiest for his or her emblem but also for high–street fashion in Pakistan. With their renewed dedication to the Pakistani girl, they are developing some thing quite outstanding. in place oftraveling out of Pakistan to shoot this marketing campaign, it became a privilege for me to tour to this united states and to be able to shoot their new paintings in a number of Lahore’s maximum iconic historical locations and with a current icon herself.”