Famend retail emblem, Sapphire, which has currentlygone throughforemostadjustments with Mahgul Rashid and Kamiar Rokni replacing Khadija Shah, is prepared to launch its today’s Spring’18 collection with Mahira Khan as thelogo’s new ambassador
The selection to choose Mahira Khan as the face of the emblem stems from Sapphire’s prolongedtechnique to reach out to the range that exists among Pakistan’s multidimensional and multi-faceted ladies. Being an the world over acclaimed actor, a unmarriedmother, operatinglady, daughter and icon, Mahira changed into a herbaldesire.
Sapphire is a familyname and a logo that represents lovely values apart fromfirst ratehighroadstyle. however what surely set the brandapart for me turned into their acknowledgement and appreciation of the rangeamongst the ladiesin thiscountry, and their commitment to cope with this diversityin their designs and products. i ampleased to be part of the Sapphire circle of relatives and excited to symbolizea set that offerssomething for all of us,” Mahira Khan stated in a assertion.
Sapphire’s innovative Director Mahgul Rashid on thisimprovement remarked: “For us, Mahira Khan resonates superbly with the values of what it’s far we wantto putaccessible: consciouswork, for all ladies.”
This moderncollectionby using the brandbecame captured by means of globally esteemed photographer Tom Parker, the photographer for trend, Architectural Digest and Conde Naste visitor, in iconic, historicplacesaround Lahore.
Parker commented: “Sapphire has a brand newvisionnow nothandiestfor his or heremblembutalso for high–streetfashion in Pakistan. With their renewed dedication to the Pakistani girl, they aredevelopingsome thingquiteoutstanding. in place oftraveling out of Pakistan to shoot this marketing campaign, it became a privilege for me to tour to this united states and to be able to shoot their new paintings in a number of Lahore’s maximum iconic historicallocations and with a current icon herself.”