MahGulAt Loreal Present PFDC Bridal Week 2019 Ebuzztoday Day 2

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MAHGUL showcased her latest bridal collection titled “Tales of Bijin” as the finale on Day-2 of PFDC L’Oréal Paris Bridal Week 2019 in Lahore.

The collection is based on the power & magic of love & beauty. The collection is inspired by folklore where it is said that in a land east of the Sun, at a time immemorial, a deep darkness covered the realms of men and spirits alike. A stagnant decay pervaded the hearts of all those who entered. Until one day a beauty bloomed into existence that shone so bright it blinded all those around it by its sheer brilliance. Clad in drapery so fine the world had never seen before and radiating serenity it moved through the lands, warming the hearts of all those it touched. Once the world had been cleared of darkness — her mission accomplished — she lay down in a meadow wrote odes to beauty and love.

These “Tales of Bijin” were carried across the Seven Seas, personifying beauty, art and goodness. Her scrolls might have been lost but her fanciful stories carried wherever the winds and poets took them.

“This collection is deeply embedded in the philosophy that love and beauty conquers all. Designed as clean and bold in equal measure, the Tales of Bijin plays on contrast in its motifs and mixing of cultural elements with minimal embellished silhouettes.” said Mahgul Rashid.

IFAP Founder, L’Oréal Paris Pakistan spokesperson and supermodel Mehreen Syed participated in the designer’s showcase as a celebrity showstopper.

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