MAHGUL showcased her latest bridal collection titled “Tales
of Bijin” as the finale on Day-2 of PFDC L’Oréal Paris Bridal Week 2019
The collection is based on the power &
magic of love & beauty. The collection is inspired by folklore where
it is said that in a land east of the Sun, at a time immemorial, a deep
darkness covered the realms of men and spirits alike. A stagnant decay
pervaded the hearts of all those who entered. Until one day a beauty
bloomed into existence that shone so bright it blinded all those around
it by its sheer brilliance. Clad in drapery so fine the world had never
seen before and radiating serenity it moved through the lands, warming
the hearts of all those it touched. Once the world had been cleared of
darkness — her mission accomplished — she lay down in a meadow wrote
odes to beauty and love.
These “Tales of Bijin” were
carried across the Seven Seas, personifying beauty, art and goodness.
Her scrolls might have been lost but her fanciful stories carried
wherever the winds and poets took them.
is deeply embedded in the philosophy that love and beauty conquers all.
Designed as clean and bold in equal measure, the Tales of Bijin plays
on contrast in its motifs and mixing of cultural elements with minimal
embellished silhouettes.” said Mahgul Rashid.
Founder, L’Oréal Paris Pakistan spokesperson and supermodel Mehreen Syed
participated in the designer’s showcase as a celebrity showstopper.
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