MAHGUL is set to showcase their A/W’17/18 bridal collection titled “Darya”, at PFDC L’Oreal Paris Bridal Week on October 14 2017. The collection will be complemented by jewellery from the fashion forward OUTHOUSE.
Darya presents a lyrical bridal couture journey inspired by the river. In contrast to the great oceanic abyss, the river possesses a sense of familiarity and intimacy around which civilizations take root. With its continuous flow that inspires perseverance and changes in course that spur adaptation, the river serves as a constant life force that galvanizes communities and fuels culture formation.
This collection embodies this spirit of the river while retaining the imaginative aesthetic that has become synonymous with the MAHGUL brand. True to the brands tradition of exploring boundaries of form and craft, MAHGUL reimagined the familiarity of age old techniques engaging these to flow in synchronized, seamless harmony with more experimental textures. With a special emphasis on breaking away from the passé, the fashion house deconstructs and re-segments embellishments across a monochromatic palette of bold, heady hues, modern silhouettes and statement pieces.
Further, MAHGUL has crafted bespoke prints and textures across a diverse palette for this collection, lining each bridal outfit for an accented, avant garde finish. The collection is accessorized with handmade evening clutch bags and khussas, made in house by the artists at MAHGUL.
Post PFDC L’Oreal Paris Bridal Week [#PLBW17] Darya will be available to view and order in Lahore at the MAHGUL studio on the 16th of October and will be available at Ensemble in Karachi on the 20th and the 21st of October, 2017