L’Oréal Professionnel Introduces Mythic Oil – Fusing Technical Expertise with Traditional Oils

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[Lahore: 5 November 2012] L’Oréal Professionnel, the house of French hair dressing, is set to unveil its latest innovation with the introduction of the Mythic Oil range and the unique and exceptional in salon Oil Bar services, across leading salons in Pakistan. Revealing global ancestral secrets and following the success of the Nourishing Mythic Oil, the brand launches a complete range of customized oils specifically designed for different hair types with the in salon Oil Bar services, allowing women to create a customized oil enriched blend for their individual hair care needs. With the new Mythic Oil range, every woman can now discover her Mythic secret – a total oriental experience from the salon to the home

Speaking about L’Oréal Professionnel’s Mythic Oil Range, General Manager L’Oreal Professional Products Division , Sadia Shah has said, “Oils have always been used as a beauty ritual by Pakistani women over the ages. Mythic oil has become an almost cult- like product with 3 Mythic oil products sold every minute worldwide – and fast growing[1]– and now becomes a complete hair care brand with the new range of oils and an Oil Bar service in the salon. Now there is a Mythic oil for each hair type and an oil bar service in the salon, a made-to-measure personalized oil blending secret for each woman’s needs that keeps hair looking stunning. With the Mythic oil range, women in Pakistan can have the perfect blend of an ancestral recipe updated for modern taste with a selection of the purest, finest unique oils.”
L’Oreal Professionnel uses the precious oils to create a special customized oil blends to meet the individual needs of all women. The diverse variety of oils offered by the Mythic oil range uses exotic ingredients to create a perfect blend that gives hair a legendary shine, deep nourishment, increased suppleness and long-lasting anti-frizz protection.
The Mythic Oil range now includes the original Nourishing oil, a blend of Avocado and Grape-seed oil which offers nourishment and suppleness to all hair types; Rich oil, a combination of Rice-bran oil and Argan oil which provides anti-frizz protection to dry and unruly hair, and Color Glow oil, packed with Linseed oil and Cranberry oil which leaves color treated hair with dazzling radiance and protection.

Adding a new chapter to the mythic story, the first of its kind Mythic Oil in-salon Oil Bar service is a made-to-measure blend of precious oils and sensorial textures giving a luxurious experience in the salon. It gives hair personalized nutrition, incredible radiance and softness. The scalp purifying concentrate, enriched with Citrus, Cypress and Green tea oil, offers a deep refreshing experience, leaving the scalp feeling soothed and energized. The nourishing concentrate is enriched with rice bran oil which is known for its nourishing and regenerating properties. The protecting concentrate is enriched with linseed oil which is known for its illuminating and protecting properties, offering an intense protecting experience.

L’Oréal Professionnel’s Mythic Oil range and Oil Bar Services can be availed at L’Oréal Professionnel partner salons across the country. For further information about Mythic Oil and partner salons to find which salons offer the service, log on to:
About L’Oréal Professionnel

L’Oréal Professionnel is the global specialist in hair care. Born in Paris, a place of creative ferment and historical fashion references, L’Oréal Professionnel combines a passion for fashion with the most innovative technology. The Pioneering houseforms strong links with salons, stylists, top designers and photographers to raise the profile of the hairdressing industry and valorizes the creation and know-how of the profession, constantly playing with the codes to progress. Indeed L’Oréal Professionnel strives to be the ultimate business partner to salons, offering education courses, the most innovative products and business building initiatives.

L’Oréal Professionnel, is known for having collaborated with hairdressers for more than 100 years and to this end has most recently partnered with the Paris Fashion Week celebrating more than a century of collaboration between hairdressing and fashion. The partnership, which embodies such shared values as artisanal creativity and excellence, is the culmination of a long relationship between L’Oréal Professionnel and fashion, a tradition that was born in Paris and which has now spread in Pakistan. Launched in Pakistan in 2009, L’Oréal Professionnel is a key partner for over 1 million of the world’s most dynamic hairdressers, including top stylists within Pakistan.

L’Oréal Professionnel combines passion for hair and beauty with cutting edge technology, to bring a portfolio of high performance products to meet consumer needs, allowing each hairdresser to push creativity and achieve outstanding results. The brand’s central belief focuses on hair as the fashion accessory of today, worn to reflect the personality of an individual, as important to the total look as any item of catwalk clothing. Everything by L’Oréal Professionnel reflects this passionate interpretation – from inspirational live shows to their seasonal color collections. More than 100 years later, L’Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry.

In Pakistan, L’Oréal Professionnels’ range of in-salon hair services and homecare products are now available only in L’Oréal Professionnel salons including flagship hair color brands Majirel, Richesseand Dia, X-Tenso for superior straightening, Fiberceutic – hair botox treatment that turns the clock back on hair, Série Expert, the award winning haircare system with exclusive homecare programs, and Tecni.art, the professional styling range.

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