Recently, Lahore witnessed the biggest and most eagerly anticipated event in Pakistan’s fashion calendar; L’oreal Paris Bridal Week 2014 which was full of glamour, extravagance, and pizzazz. Setting new trends in Bridal couture for 2014-2015, this was the fourth PLBW which was all about artistic vision and innovation. It’s the premium platform of the top designers to show their new and fresh bridal collections and tell us what colours, themes, trends and cuts are going to be in for the coming wedding season. With hits and misses; The lineup of designers was generally impressive including Nida Azwer, HSY, Sania Masktiya, Karma Red, Fahad Hussyun, Ali Xeeshan, Zara Shahjhan, Niki Nina, Asifa&Nabeel, Saira Shakira, Nomi Ansari, Misha Lakhni, Sana Safinaz,Shameel Ansari and Ammara Khan where as there were also some rising stars like Akif Mahmood, Mahgul, Seher Tareen, Sofia Badar and Wardha Saleem.
Although the event timing was little behind the schedule but the fashion extravagance and lavishness of the jamboree did not allow the charm to fade away.
Some of the designers produced truly brilliant collection and some played save.
HSY kicked off the week with his collections titled Divine & Decadence. The collections were divided in two parts Divine and Decadene. Divine was based on aqueous shades, hand embroidered silks and jacquard fabrics, embellished with silver crystals. The collection had long gowns, crops tops and statement jackets which was a reflection of conceptual bridal wear where as decadene was traditional with darker colour pallet like reds, golds and blacks. The cuts and embellishments were very fine.
Sania Makatiya presented‘Ara-Ornaments’ collection which was elegant with intricate floral patterns. True to her brand’s signature, the aesthetic concentrated on cotton nets, Indian nets, lamé, and exclusive digital prints with exquisite resham, zardozi, gota, and pearl work. Over all a very classy and wearable collection;
Asifa and Nabeel’s ‘Meena-Maniratna’ collection had some beautiful pieces but it failed to hit the mark. We felt they played save with not offering anything new.
Saira Shakira showcased one of the most impressive collections of day 1. They presented lehengas, crop tops, lace pants, kaftans with dabka kora, nakshi and thread work with the concoction of western cuts, sheer fabrics and velvet trimmings. The colour palette included midnight blues, pinks and mints.
Karma presented the ‘Lotus Raj’ collection consisted of five capsule collections. It was the perfect collection of day one and stole everyone’s heart. The collection oozed pure glamour. Extremely stylish and creative, this ensemble was exquisite and had a wearability quotient.
Veteran designer Shameel Ansari made her debut in PLBW with a classic collection titled ‘The Wedding.’ Using shades of saffron, burnished metallics, dramatic blacks, marrakesh reds and pristine ivory, the collection catered reserved tastes offering a variety of embellishments, cuts and silhouettes.
Fahad Hussayn ‘Putlighar’ collection was inspired by vintage fashion. He succeeded in making his collection quite creative by giving the models looks as the dolls of Thattas and cholistan. The collection featured a wide spectrum of print museum couture editions hand embroidered with 3D cutouts, vintage tones and amalgamation of traditional craft with new age techniques and cuts to makes some beautiful, timeless and elegant pieces.
The Bank Alfalah Rising Talent Show commenced with a collaborative capsule collection featuring 5 ensembles. Wardha Saleem presented the strongest and most striking collection amongst all debutant Her collection was the fusion of vibrant colours. The ensemble incorporated a creative use of layering different fabrics and colours to create a diverse and distinct looks.
Zara Shahjhan once again impressed us with a diverse range of bridals; In innovative designs set in a rich colour palette, Zara’s designing aesthetic was very clear. With an array of luxe fabrics, the collection was very wearable and stylish.
Making a debut on a catwalk, Ammara Khan’s collection titled “The Winter Palace: A Celebration of the Russian Tsarina.” The outfits were heavily embellished. Displayed some beautiful pieces, the collection somewhat lacked in cohesion.
Ali Xeeshan presented a bold collection with full drama to make his strong artistic statements. The ensemble was embellished in a vast array of motifs based in a vibrant spectrum of shades and hues. Ali, is always at the top of his game.
Nomi Ansari opened day 3 with ‘Gul’, an inspirational collection which was full of colours and vibrancy. It paid homage to vintage era as well as incorporating the new. It was the perfect marriage of the contemporary and nouveau. The collection was the style using rare embroidery techniques presented in an exclusively seenless manner. Mawra Hocane and Mehwish Hayat also participated in the designer’s showcase as celebrity showstoppers.
The ‘Ghalib’ collection by Nida Azwer was practical and superb. Short shirts, jackets, saris and farshi ghararas embellished with cutwork, crystals, zardozi and resham, paired with exquisite resham embroidered chadders, shawls and stoles. The collection was a perfect balance of creativity and wearbility.
Misha Lakhani collection was a striking blend of floral clusters, fireworks, birds and bugs. The collection was based upon a diverse colour palette that included monotone bases with a burst of colour on luxe velvet embellished with a variety of techniques. The coolest outfit from the ensemble was the Kaftan and the two way saris. It was refreshing to see something new and fresh in her collection.
Nicki Nina, the designer duo presented ‘Rumi to Raj’ collection and drew inspiration Mughal and Maheranies. Using rich jamawars, lux French lace and plush organza with a combination of karchob, and zarkozi, the collection had detail embellishments and cuts demonstrating the label’s interpretation of the Raj Myth. Over all it was well conceived and executed.
Sana Safinaz collection was verychic with the combination of aesthetic from both east and west. An eclectic mix of contemporary and traditional wear, the collection was cohesive and very pleasing to the eye. The prominent feature of the ensemble was print-lined worked dupattas. We just loved it!
Overall, every designer tried to present their collection with high standards of artistic integrity. Each collection had unique elements. PLBW is the best platform where we see an equal mix of veteran designers and up and coming stars in fashion world.