Levi’s® packed a major punch: Presented JPNA in a glitzy affair

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Amongst all the efforts being made by various brands to promote the local film industry, Levi’s® Pakistan took another step forward to support the launch of the film JAWANI PHIR NAHI ANI. A star studded night was organized by the iconic brand for the cast of the film touted as a ‘riot of comedy’ that is bound to put anyone in fits of laughter. The evening was attended by exclusive brand clientele, cast and members from the press. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan said “Since the invention by Levi Strauss in 1873, Levi’s® jeans have been capturing the imagination and loyalty of people for generations and has progressed into the world’s leading Jeans wear Brand across the globe. It’s been a great journey to support and have worked with the movie team by being the wardrobe partner for the film. Levi’s® has always been a pioneering brand in supporting upcoming musicians and artists.”

Levis have been obsessed with crafting quality clothing for over 140 years. From their fits and washes to fabrics and styles, they keep pioneering ways to make great things even better.

For Fall 2015, Levi’s® has harnessed all of this knowledge, paired with the innovation and relevancy of today and painstaking research with fans across the globe to create a transformative jean collection rooted in the key fits, styles and details that men and women want. Utilizing the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing, Levi’s® has created the perfect fitting jean for each body type:

501® CT – THE NEXT ORIGINAL          THE NEW WOMEN’S DENIM COLLECTION

#LiveInLevis                                                   #LadiesInLevis

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