[Lahore: 01 February 2013] Following the success of their first domestic initiative in 2012 with the launch of their debut designer lawn collection, Kamal Lawn by Élan, leading lifestyle and textile brand So Kamal introduce latest collaborative venture with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan. Their Spring/Summer 2013 collection is set to launch through exhibitions on 07th March in Karachi at Dolmen City Mall’s Atrium, on the 12th of March in Lahore at the Flagship So Kamal Store at 10 Q in Gulberg, on the 13th of March in Islamabad at the So Kamal Store in the Centurion Mall and at their Flagship Store in Burj Plaza, Kohinoor City on 14th March in Faisalabad. Kamal Lawn by Zara Shahjahan also introduce award winning actress and model Aamina Sheikh as their exclusive brand ambassador, whose style and grace captures the very essence of this S/S 2013 lawn collection.
One of the premier home textiles exporters of Pakistan, Kamal Limited has established a niche for itself in the Pakistani retail market, first with the introduction of their popular designer lawn collection in 2012 and later by establishing 3 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Islamabad and Faisalabad, in the short span of 1 year with a fourth store planned in Karachi’s upmarket Dolmen City Mall and another one in Multan for 2013. Fashion designer Zara Shahjahan is well renowned for her design philosophy focusing on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said, “This year, we are excited to partner our brand with designer Zara Shahjahan. With our six decades of experience in textile manufacturing with a state of the art industrial set-up from weaving to finishing, we are able to take strong quality control measures to ensure the best quality product. Our stand alone flagship stores also allow us to retail from prime locations. By collaborating with designer Zara Shahjahan and drawing on her acclaimed design sensibility, our aim is to make Kamal Lawn by Zara Shahjahan 2013 a collection which encapsulates fashion, comfort and luxury all in one”
On her association with So Kamal for this venture, fashion designer Zara Shahjahan has said, “The design philosophy behind Kamal Lawn by Zara Shahjahan is very simple – our focus was on creating prints that are beautiful and in vogue yet which capture the essence of my brand which is chic, bohemian and vintage. There is no age bracket to our designs and our prints can be worn by women of all ages – this collection is an ode to femininity and sophistication.”
Further details about Kamal Lawn by Zara Shahjahan including detailed collection information, price ranges and retail details will be available in February 2013.
Kamal Limited is one of the oldest and foremost textile manufacturing houses of Pakistan. Established in 1950 in Faisalabad, Kamal Limited is a vertical operation, with in-house spinning, weaving, processing, printing, finishing and stitching facilities. Kamal Limited, an ISO 9001 certified company, has been involved in the export of home textile products to USA, Latin America, Europe and Australia. In early 2012, Kamal Limited launched their first domestic initiative with the now critically acclaimed Kamal Lawn by Élan. This was followed by the introduced of So Kamal – their first retail space; a lifestyle store located at 10 Q in Lahore which in the short span of 1 year has grown to include flagship store in Faisalabad and Islamabad with a fourth store planned in Karachi’s upmarket Dolmen City Mall and another one in Multan for 2013. Kamal Limited brings to So Kamal over half a century of experience and expertise in producing textile products where utmost care is given to quality control and definition in design bringing their apparel, export quality bed-linen and furniture range together under one roof, with a vision to provide options that reflect style, comfort and individuality. So Kamal now launches their latest venture for 2013, Kamal Lawn by Zara Shahjahan in March 2013. For more information, please visit the fanpage or the official website:
As described by the design house, a classic Zara Shahjahan look is simple, beautiful and always in vogue. Indeed Zara Shahjahan’s design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication. Zara Shahjahan is a graduate from the National College of Arts. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs. Indeed the designer has established a standard of understated elegance: easy fit garments, precisely cut and immaculately tailored. With a flagship store in Lahore, Zara Shahjahan’s prêt-à-porter line is available across all the major cities of Pakistan and in Dubai. This 2013, Zara Shahjahan will be making her lawn debut with Kamal Lawn by Zara Shahjahan in collaboration with one of the leading lifestyle brands, So Kamal.