Layla Chatoor to showcase her new luxury/Pret collection “Ayesha – all the leaves are brown” at PFDC Sunsilk Fashion Week 2013
[Lahore: 21 April 2013]: Fashion Designer Layla Chatoor is set to showcase her new Spring/Summer collection on the 3rd day of PFDC Sunsilk Fashion Week on 28th April 2013 in Lahore. This is in the second time Layla Chatoor will be showing at the PFDC platform; having previously showcased a bridal/trousseau collection at the PFDC L’Oreal Paris Bridal Week in October 2012.
For her PFDC Sunsilk Fashion Week collection “Ayesha – all the leaves are brown”, Layla Chatoor has drawn inspiration from the vintage 1931 print ‘Ayesha’, as maintained at the coveted Victoria & Albert Museum archives, consisting of landscapes of leaves, entwining blossoms, birds, deer and sprays of florals. For this collection, Layla has engaged zardozi embroidery, incorporating a traditional zardozi technique with a modern laser cutting to create fashion that looks to the future. The collection further includes unique leather cutouts and channels cuts and silhouettes that are aristocratic, glamorous and elegant, with a touch of poise and individuality – a modern day Grace Kelly. To this end, the designer’s creations include regal robes, draped dresses and peplum skirts in colors inspired by autumn leaves including browns, olive greens, rusts, yellows, coral and deep maroon and ivories being a summer staple with a hint of antique gold.
Speaking about her collection to be showcased at the PSFW, Layla Chatoor said “My philosophy has always been to create collections that are elegant and modern at the same time; cuts that mould to the feminine silhouette, draped and carefully created. This remains my inspiration for my PFDC Sunsilk Fashion Week collection and I look forward to my first pret a porter runway show at this prestigious platform”
Having launched in 1994, the Layla Chatoor brand name has come to be synonymous with high quality bridal wear, luxury pret and occasion wear using rich, opulent fabrics such as tulle, lamé, silks and chiffons. Her forte lies in her unwavering attention to detail and meticulously researched motifs. Layla also produces luxury accessories to complement her ensembles using the highest quality leather, fabrics and gemstones.
The PSFW collection will be available at the brand’s flagship store in Karachi from 6th May 2013 [on orders only]. Similarly from 1st June all ensembles will also be available at the PFDC Boulevard stores in Lahore, Karachi, and New Delhi and also online at Style 360/ Label’s e store and Brand central. For more information on the brand and its work please visit https://www.facebook.com/LaylaChatoor
About Layla Chatoor:
Founded in 1994, the Layla Chatoor luxury label has come to be renowned for its signature focus on timeless elegance. Indeed Layla formally launched her eponymous label having first designed a wedding dress and trousseau for her own wedding. Since then, the designer has establishing a distinct brand presence in an increasingly competitive industry with the brand’s philosophy to custom-make each piece with meticulous attention to detail, craftsmanship and embroidery such that each piece is modern and sophisticated. Each piece is often an exotic miniature featuring detailing and threadwork and the brand is known for creating new techniques in embroidery, cuts and detailing.
Though Layla Chatoor is synonymous with high quality bridal wear, she now also designs luxury pret and occasion wear using rich, opulent fabrics such as tulle, lamé, silks and chiffons. Her forte lies in her unwavering attention to detail and meticulously researched motifs. She likes to experiment with structure and silhouettes often opting for a streamlined frame that balances the traditional with the contemporary. Layla also produces luxury accessories to complement her ensembles using the highest quality leather, fabrics and gemstones.
Layla Chatoor’s work has garnered much commercial acclaim locally, through participation in events such as PFDC L’Oreal Bridal Week 2012, and abroad through events such as Bridal Asia Dubai 2002. To keep their product lines current and relevant, the label releases new collections biannually to coincide with the spring/summer and autumn/ winter seasons. ‘Ayesha – all the leaves are brown” is the brands first luxury/pret runway showcase in Pakistan at PFDC Sunsilk Fashion Week being held in April 2013.
With ambitious plans for expansion, the brand has commenced stocking at PFDC Boulevard New Delhi and retails through their flagship store in Karachi and PFDC Boulevard in Lahore. Layla Chatoor’s ensembles are also available online at the Style 360/ Labels e store. The brand’s flagship store is in Karachi at 14 Kh-e-Muhafiz, Street No. 5, Phase 6, D.H.A., and Karachi. For more information, please visit: https://www.facebook.com/LaylaChatoor