Launch of IMANI STUDIO, Multi-Brand Store at Wilmslow Rd, Rusholme, Manchester

Imani Studio exploded onto the famous Wilmslow Rd, Rusholme, Manchester with an invite only launch party.

Guests were fashion lovers, media representatives and bloggers from the industry. Pakistani Consulate members and local businesses came to support and welcome us to Rusholme.

Along with tours of the 3 floors of Menswear, Bridal Room and extensive fashion floor.

There was a showcase of latest collections with models giving guests a sneak preview of several new collections headed by our creative director Zaf Shabir. Ending in sharing an Iftaar meal with delicious catering by Saffron’s Hassan Anwar.

As well as the regular favourites: HSY, Maria B, Asifa Nabeel & Mehdi there is an addition of many new brands: Sania Maskatiya, Munib Nawaz, Mariam Aziz, Zenab Chottani, YBQ and Sublime by Sara Shahid !!!

Showcasing elegant & sumptuous Bridals, formals & fabulous collections of digital printed tops. Completing outfits from traditional Pakistani to a cross over to western styles you can wear with leggings, cigarette pants, jeans etc.


PR: Enigme Internationale
Fashion Show Stylist, Choreography & Creative Director: Zaf Shabir
Photography: Shahid Malik
Hair & Make-up: Bano Ali, The Makeup Room.
Catering by Saffrons.

About Imani

Established in June 2005 by Ferhat and Sultan Asi, Imani is at the forefront of Eastern Haute Couture. Founded in Twenty years of fashion experience and combining the creative and business talents of husband and wife, Imani is the first and only UK based designer studio to work exclusively with the top designers of Pakistan.

Responding to the need to bring high end haute couture to the UK market, Imani is changing perceptions of Pakistani fashions. Carrying lines, otherwise only available in the best outlets of Pakistan and Dubai, Imani The Designer Studio truly is exclusive and has won many awards within the last 10 years . We aim to have boutiques throughout the UK and further afield.

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