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It’s time to get super chic as Inc. continues to hit the international fashion scene; expanding into Lahore, KSA as well as the GCC and MENA regions. With wide-ranging ready-to-wear collections, Inc. is becoming a household name for stylish contemporary wear. The brand was born through the latest value initiative of the leading global retail organisation Alhokair Fashion Retail, a subsidiary of the Fawaz Alhokair Group, and is heavily supported by local partner Retail Cluster, under the management of Tariq Khan. The company has the distinction of having brought some of the biggest fashion brands to the Middle East, North Africa and Central Asia.

Inc., as conceptualized in their tagline ‘Celebrate your Style’, offers an affordable fashion destination for the entire family, where everybody’s distinctive style is realized and celebrated. The brand’s unique outlook on the industry focuses on style, which is more than simply ‘following the latest trends’, but rather a means of achieving total confidence through what you wear.

Inc. offers a wide of range of looks that are focused on the customer themselves, offering outfits that fit their demands specifically; be it for working professionals looking for clothes that reflect their attitude, or parents who are looking for stylish, comfortable and affordable clothes for their kids, Inc. have the versatility to cater to all style needs.

Commenting on the expansion plans, Mr. Jacques Rheeder, the CEO of Inc., said, “We are very pleased to further expand Inc. into the GCC region and beyond. We are confident that the brand, meeting the growing demand for stylish contemporary fashion, will emerge as a key player in the international fashion industry

Mr. Tariq Khan expressed his delight that the launch of the M.M. Alam Road flagship store will complete the initial plan of introducing the brand to the three major cities of Pakistan, following the successful launch of the brand in Dolmen Mall, Karachi and the Centaurus in Islamabad. He also announced that two further stores, one in Lahore and one in Islamabad, are also close to being launched as a result of how well received the brand has been in the country thus far.

The launch was managed by Volney Media, a marketing agency under the aegis of Fahad Rana who offered INC. total turn-key marketing solutions in Pakistan. Fashion Coordination & Choreographed by Mehreen Syed and Hair and make-up canvassed by Team IFAP

Launch event of INC attended by fashionista and renowned people of fashion industry including Niloufer Shahid Shahzad Raza, Sumayrah Khan, Mahgul, Faraz Manan, Fahad Hussayn, Munib Nawaz and Mehdi are among the few.


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