L’atelier (pronounced le-tell-lee-yay), is amongst Pakistan’s premier multi-brand stores with outlets in Islamabad, Lahore and online at www.latelier-pk.com. Since its inception in 2010, the trend-setting entrepreneurial team behind L’atelier, Ahsan, Sadaf, Sarah and Zahra Raza, have set a benchmark for state of the art stores at upmarket locations with an ambiance of luxury and indulgence premised on French interiors and design. L’atelier’s motto is to provide a personalised service, exhibit the highest level of professionalism and provide access to fashion suiting every budget and every occasion. Taken together their vision is to provide an altogether superior retail experience.
2012 was a remarkable year for L’atelier, which witnessed the furthering of the teams commitment to being a fast growing fashion forward brand, providing premium retail services through a one stop shop approach. In December 2012 they expanded from Islamabad to open a flagship store in Lahore’s Gulberg, which is run by a professional management team and offers affordable luxury to style savvy women. Each designer’s collection has been carefully handpicked to offer quality and range, with approximately one third of the brands present being introduced to Lahore for the first time. The outlet is organised into discrete sections by category to aid clients looking for something in particular and there is a whole floor catering to store within stores and couture bridal studios.
In the same year, they launched their web store ‘Online @ L’atelier’, which commits to delivering original designer wear worldwide within 3 days at exactly the same prices as available within Pakistan. 2012 also witnessed the opening of ‘Salon @ L’atelier’ at the original Islamabad flagship store where hair expert Natasha Saigol from Lahore leads their cuts and colour while a salon team offers express skin, nail and make up treatments in an exclusive environment. Finally, ‘SR @ L’atelier’ was introduced last year as the multi brand stores’ in house fashion line, making the latest fashion trends accessible to all at affordable prices.
Indeed, L’atelier focuses on presenting women with a versatile range of trendy ready to wear options, from everyday wardrobe choices to ensembles more suited to formal occasions. To complement the clothes, L’atelier also provides a selection of jewellery, shoes, bags and clutches to accessorise and complete each outfit. The designer selection includes a rich cross section of labels including powerhouse brands as well as coveted upcoming labels. Popular brands include: Elan, Sania Maskatiya, HSY, Sana Safinaz, Zara Shahjahan, Body Focus Museum, Muse, Maria B, Feeha Jamshed, Ayesha Khurram, Anatolian and Fashion ComPassion. In addition, L’atelier hosts high profile launches, exhibitions and trunk shows throughout the year bringing ever more choice to its client base. Further, in keeping with its pledge to ensure client satisfaction and superior service, L’atelier offers an efficient and accurate alteration service for both its local clients and international clientele buying online.
The partners of L’atelier strongly believe in social responsibility and sustainable growth as an integral part of their business and have thus committed to dedicating a percentage of profits to worthy causes every year.
L’atelier Islamabad is based at 1A Main Kohistan Road, Corner of Street 2, F-8/3 (+9251-2287055) and L’atelier Lahore at 37 Ghalib Rd, Opposite Masooms on M M Alam Rd, Gulberg 3 (+9242-35785571). L’atelier’s online store can be found at www.latelier-pk.com and facebook at www.facebook.com/latelierpk.
L’atelier Shoot Credits
Make up, Hair and Photography: Deeves Styling and Coordination: Team L’atelier Location: L’atelier, 37 Ghalib Rd Opp Pizza Hut on MM Alam Rd Gulberg 3, Lahore. Model: Neha
Individual Image Credits & Look Description
Look 1 – Muse new collection andjewellery by Sonar.
Look 2 – Debut collection by SR at L’atelier. Earrings from Sonar’s Zarq collection available only at L’atelier. Bag by Fashion Compassion.
Look 3 – Launching Feeha Jamshed jumpsuits and Turkish jewellery by Anatolian exclusively in Lahore at L’atelier.
Look 4 – Introducing western tops and jackets by High Street, jeggings by Pink Elephant, bags by Fashion Compassion, jewellery by Desire Accessories and shoes by Escapade.
Look 5 – Ramira’s new Aroos collection, especially designed for L’atelier Lahore. Bag by Fashion Compassion, shoes by Escapade and jewellery by Sonar.
Look 6 – Rani Emaan’s much awaited first bridal studio in Lahore, now open at L’atelier.